Blog-Banner-Multi
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With our new Multi-Networking trend out this week, today’s post looks at how many social networks the typical person is using. Globally, social networking has become near universal: 91% of internet users aged 16-64 have at least one social media account. But rather than limiting themselves to just one platform – or leaving one in […]

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Blog-Banner-iPhone
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To mark the release of our new infographic on iPhone Owners (you can download it from our Insight Store here), our midweek post focuses on some of this audience’s key demographics and behaviors. Globally, nearly 20% of adult internet users say that they own an iPhone – a figure which puts Apple someway behind the […]

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Blog-Banner-Streaming
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To mark the recent release of our new trend on the Rise of Streaming, today’s post focuses on one of the central issues facing the music industry: downloading appears to be in falling in popularity. Although sales of digital downloads were rising until mid-2013, GWI’s research shows that paid-for music downloading has now begun to […]

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Today marks the debut of the Apple Pay system in the US – a near-field communication (NFC) system will let iPhone users buy goods and services via contactless payments. As our first post this week shows, this could be a lucrative move for Apple: among the USA’s mobile audience, iPhone users are most enthusiastic about […]

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Skype has long been the byword for VOIP calling. But now it wants a share of the instant messaging market, too. With the launch of its new app, Skype Qik, the company is allowing users to share 42-second mobile videos that are automatically deleted from the receiver’s phone after 2 weeks. There are also 5-second […]

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