Recently, GlobalWebIndex spent some time playing with the Explorer Edition of Google Glass – check out our review here. Currently priced at $1,500 in the US and £1,000 in the UK, Google Glass remains an expensive purchase for even the keenest of tech fans. But with the upcoming Consumer Edition widely expected to carry a […]

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In our new Missing Billion report, we explore a number of trends that are making it increasingly difficult to understand online audiences through passively collected data alone. One of these is the rise of device sharing – a phenomenon which sees the same device being used by multiple people within a household and which can […]

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As we explore in our new Missing Billion report, a number of trends have combined to see internet populations in fast-growth markets being under-represented in passively collected datasets. Alongside factors such as VPN usage and device sharing, one of the contributors to this problem is the truly multi-device nature of how people now use the […]

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reddit
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This week GWI released another 5 infographics on our Insight Store, profiling the demographics, attitudes and digital behaviors of the Reddit, CNN, Discovery, Huffington Post and Financial Times audiences. He were present some highlights from the Reddit infographic, which underlined the highly young, connected and social character of the platform’s global user base. While some […]

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In our new report, The Missing Billion, we demonstrate how the size of online populations in fast-growth markets is often being dramatically under-estimated by passive analytics. A key part of this is the popularity of Virtual Private Networks (VPNs) and Proxy Servers – tools which allow people to connect to the internet via third-party servers […]

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