Continuing our preview of GWI’s new Teens report (you can download a free summary here), today we focus on the top ten mobile internet behaviors among 16-19 year olds. Over two thirds of teens who use the mobile internet are watching video clips each month – a figure which puts them very slightly ahead of […]

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Today marks the release of our new audience report on Teens – tracking key digital behaviors and trends among internet users aged 16-19 (you can download a free summary here). Overall, the significance of mobiles for teens is abundantly clear: 16-19s are ahead of the total online population for using the internet on a mobile […]

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For our final post before Easter, we turn our attention to the role of expert views within the consumer’s purchase journey. Globally, just over half of internet users say that they seek expert opinions when buying products or services – a percentage which has remained stable during the last twelve months. However, the intensity of […]

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At a global level, 74% of internet users say that they use the internet to search for products or services to buy. But if we look at this by device, it’s clear that mobiles have an increasingly important role to play in this process: the numbers searching via this device rose from 30% in late […]

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Continuing our look at online content consumption, today’s post focuses on the numbers who are watching films online. Over the last year, the overall figure grew to 57%, making films the most popular type of long-form content. Watching TV on-demand is rising too, passing the 50% mark for the first time during 2013. But it’s […]

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