Why have messaging services enjoyed such a rapid rise to prominence in recent years? Well, according to our research among WhatsApp users in the UK (download a free summary here), it’s because chat apps offer the easiest way of sharing photos and videos (68%), are being widely used by our friends and family (65%) and […]

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Today we track the impact of chat apps on the once-dominant SMS. Nearly two thirds of WhatsApp users in the UK say that chat apps are now one of their primary forms of digital communication and, tellingly, over half say they now almost always use them instead of sending a text message. It’s not all […]

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Barely a week goes by at the moment without WhatsApp or Snapchat making the headlines. But our latest trend report – on Mobile Messaging (download a free summary here) – shows that the buzz is entirely justified. Across GWI’s 32 markets, 600 million adults aged 16-64 were using instant messaging tools on their mobiles during […]

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On GWI’s Insight Store, you can now find three brand new and shiny infographics – looking at tablet users and usage, the global rise of WhatsApp and the profile of YouTube’s UK audience. You can have a sneak peak at our YouTube one here. As it shows, its UK audience is a highly mobile and […]

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It’s been a challenging week for Microsoft, with its now widely circulated email outlining extensive (and heavily Nokia-focused) job cuts being followed by a weaker-than-expected profit announcement. Nevertheless, shares in the company are doing well. The reason? Faced with ultra-competitive mobile markets in terms of both operating systems and handset brands, a degree of in-house […]

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