For our final post before Easter, we turn our attention to the role of expert views within the consumer’s purchase journey. Globally, just over half of internet users say that they seek expert opinions when buying products or services – a percentage which has remained stable during the last twelve months. However, the intensity of […]

View full post

At a global level, 74% of internet users say that they use the internet to search for products or services to buy. But if we look at this by device, it’s clear that mobiles have an increasingly important role to play in this process: the numbers searching via this device rose from 30% in late […]

View full post

Continuing our look at online content consumption, today’s post focuses on the numbers who are watching films online. Over the last year, the overall figure grew to 57%, making films the most popular type of long-form content. Watching TV on-demand is rising too, passing the 50% mark for the first time during 2013. But it’s […]

View full post

Overall, just over half of the global online population are now watching TV on-demand through the internet each month – a figure which translates to nearly 800 million people. Currently, PCs remain the favorite device for this activity – used by 39% of the online audience. But while mobiles and tablets post lower figures – […]

View full post

To mark the launch of our latest market reports on Australia, Canada, Indonesia and Mexico – now available to download through the GWI Insight Store – here we take a look at the second-screening trend among Australian internet users. Overall, a sizable two thirds say that they have used an additional device while watching television […]

View full post