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17% of Online TV Watchers Blocking Pre-Roll Ads

With Google looking to abolish 30-second unskippable pre-roll video ads next year, and Facebook vowing that this format has no place on its platform, pre-roll formats have come under the spotlight recently. As our data makes clear, for brands looking to tap into the explosion in online video, ...

Internet Ads More Effective for Younger Age Groups

As outlined in Mary Meeker’s 2017 Trends report, this year marks the first time that internet ad spend is expected to overtake its TV equivalent. In today’s Chart of the Day, we therefore examine how brand discovery breaks down according to the media consumption habits of different age groups. ...

How to Get the Most Out of Business to Business Marketing

Marketing isn’t about products, it's about the people who use them. Understanding these people, from the language they use to the interests and values they hold, will ensure your marketing has impact. While demand comes from consumers, business to business marketing is about meeting the needs ...