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17% of Online TV Watchers Blocking Pre-Roll Ads

With Google looking to abolish 30-second unskippable pre-roll video ads next year, and Facebook vowing that this format has no place on its platform, pre-roll formats have come under the spotlight ...

Chase BuckleChase Buckle / 18.08.17

Millennials are More Ad-Susceptible than Gen Zers

Capping off our series this week comparing Millennials and Gen Zers, today’s Chart of the Day looks at ad-susceptibility among the two generations. It’s no secret that younger age groups are dri...

Chase BuckleChase Buckle / 16.08.17

The Mobile Tipping Point is Happening Among 16-24s

One of the most striking landmarks on the horizon in the digital landscape is the Mobile Tipping Point – the point in which internet users will spend longer on their mobile than all other devices c...

Chase BuckleChase Buckle / 11.08.17

14% in North America Watch Subscription TV Services Via Mobile

Capping off our series this week exploring the device preferences of internet users across different TV behaviors, we close with a look at engagement with TV subscription services, such as Netflix....

Chase BuckleChase Buckle / 02.08.17

17% in Europe Watch On-Demand TV Via PC/Laptop

Continuing our series investigating which devices online adults are using to engage with a wide range of TV behaviors, Tuesday’s Chart of the Day focuses on watching on-demand / catch-up TV service...

Chase BuckleChase Buckle / 01.08.17

3 in 10 in APAC Watch Broadcast TV Via Mobile

Previously on Chart of the Day, we examined the popularity of various forms of TV (such as live broadcasts, catch-up and subscriptions services) among internet users. This week, a short series of c...

Chase BuckleChase Buckle / 31.07.17

Three Quarters of Podcast Audience Listening on Mobile

In the content marketing boom, podcasts have become an important medium for brands wishing to reach listeners via in-show advertising, and some have even taken to producing their own shows. As our ...

Chase BuckleChase Buckle / 21.07.17

1 in 5 Internet Users in APAC Watching eSports

In another preview of our newly released Market and Region reports, today’s Chart explores the clear appetite for eSports among digital consumers in APAC. Online adults in APAC are 32% more like...

Chase BuckleChase Buckle / 13.07.17

65% in North America are Weekly Watchers of SVOD Services

Rounding off this week’s look into TV viewing habits, today’s Chart of the Day explores the popularity of TV/film subscription services. SVOD platforms have made a real impact in their relativel...

Chase BuckleChase Buckle / 28.06.17