Felim McGrathFelim McGrath

Chart of the day

1 in 3 Gen Z in North America Using Voice Command on Mobile

In recent weeks we’ve had Apple revealing details of its upcoming smart home speaker as well as reports that Amazon is set to extend its AI-powered device range to smart sunglasses. However, as tod...

Felim McGrathFelim McGrath / 22.09.17
Chart of the day

The Demographics of Uber’s US Users

Uber has faced tough competition around the world from companies like Ola in India and Grab in South East Asia. And it hasn’t been smooth-sailing in its home country either, with the battle between...

Felim McGrathFelim McGrath / 16.08.17
Chart of the day

27% of Digital Consumers in MEA are Mobile-Only

As our new Middle East & Africa Region Report demonstrates, the digital lives of internet users in this region revolve around smartphones. This is particularly apparent when we see that 3 in 10...

Felim McGrathFelim McGrath / 04.08.17
Chart of the day

Social Most Important Product Research Channel in Kenya

For our final Chart of the Day this week, we finish our short series exploring digital activities in Ghana, Kenya, Morocco and Nigeria by examining the online purchase journey of digital consumers ...

Felim McGrathFelim McGrath / 28.07.17
Chart of the day

Facebook Dominates Social Media Across Africa

Continuing our series exploring the insights of our new Market Reports on Ghana, Kenya, Morocco and Nigeria, today we look at the social media activities of digital consumers in these markets and, ...

Felim McGrathFelim McGrath / 27.07.17
Chart of the day

40% of Digital Consumers in Nigeria are Mobile-Only

As we saw on Monday, PCs and laptops are much less important to digital consumers in Ghana, Kenya, Morocco and Nigeria. Today we continue our investigation into the importance of mobiles to interne...

Felim McGrathFelim McGrath / 26.07.17
Chart of the day

60% in Ghana Plan to Buy a Mobile Within a Year

Emerging African markets have become a key target for many industries within the digital realm, and as today's chart demonstrates, Ghana, Kenya, Morocco and Nigeria present a significant opportunit...

Felim McGrathFelim McGrath / 25.07.17
Chart of the day

Only 26% of Internet Users in Morocco own a PC/Laptop

Today we begin a short series of charts examining digital consumers within four countries that have been added to our Core research program – Ghana, Kenya, Morocco and Nigeria. We begin by delving ...

Felim McGrathFelim McGrath / 24.07.17
Chart of the day

37% of Premier League Fans Watch Soccer Coverage Online

With speculation increasing that the Premier League will begin offering fans a direct service to live-stream EPL matches, our first Chart this week looks at the enthusiasm for online sports viewing...

Felim McGrathFelim McGrath / 17.07.17