Katie YoungKatie Young

Katie YoungKatie Young / 14.11.17
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How to Reach Chinese Online Shoppers This Singles’ Day

With Singles' Day just around the corner, e-commerce giant Alibaba is once again hoping to beat the $18 billion in total sales seen at last year’s event. As brands begin building momentum around 11...

Katie YoungKatie Young / 06.11.17
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Digital Consumers Own 3.2 Connected Devices

At GlobalWebIndex, we track ownership of twelve different connected devices – from smartphones, laptops and tablets to streaming sticks, wearables and games consoles. On average, the typical digita...

Katie YoungKatie Young / 03.11.17
Katie YoungKatie Young / 02.11.17
Katie YoungKatie Young / 24.10.17
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US MLB Fans’ Engagement with YouTube

Earlier this month, YouTube announced it will be a presenting sponsor for the 2017 World Series that kicks off tomorrow. To promote YouTube TV (its paid-for streaming service), Fox will be running ...

Katie YoungKatie Young / 23.10.17
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16-24s Spend 50% of Online Time on Mobiles

It’s well known that a mobile-first strategy is needed to fully engage and reach digital consumers. Smartphone ownership is virtually universal and the average internet user is spending 3 hours a d...

Katie YoungKatie Young / 19.10.17
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98% of Gen Z Own a Smartphone

As the first generation to come of age in the era of the smartphone, ownership of these devices is near ubiquitous among today’s youngest digital consumers. On an average day, they’ll spend over 4 ...

Katie YoungKatie Young / 17.10.17
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Over Half of Millennial Wine Drinkers Follow Brands on Social

Around 3 in 10 Millennials report drinking wine on a monthly basis (a slightly smaller proportion than among Boomers, who score 37%). Traditional channels like search engines and advertising are...

Katie YoungKatie Young / 11.10.17