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Liliana OsorioLiliana Osorio

What is Market Intelligence?

Market intelligence is the gathering of information surrounding a brand’s markets. This is collected and analyzed to drive better decision-making and to guide strategy around market opportunity, pe...

Liliana OsorioLiliana Osorio / 04.09.17

5 Marketing Tactics that Work and How to Use Them

Tactics and strategy are often confused. Marketing tactics are the tools used by marketers to achieve their specific goals. In other words, a tactic is an action taken to execute your strategy. ...

Liliana OsorioLiliana Osorio / 22.08.17

What is the Marketing Mix and How Can You Use It?

The marketing mix refers to the combination of factors used by brands to get the right response from the people they’re targeting. A number of principles surround the choice of marketing mix fo...

Liliana OsorioLiliana Osorio / 09.08.17

How to Identify a Target Group for Your Campaigns

Tailoring your marketing campaign to a target group may seem logical and relatively straight-forward, but in reality, it’s where most campaigns fail. A study carried out by Nielsen in 2016 foun...

Liliana OsorioLiliana Osorio / 02.08.17

A Beginner’s Guide to Marketing Research: Where Do You Start?

Marketing research encompasses every aspect of obtaining data about product and consumer preferences. This includes market, product and consumer research, and should incorporate both quantitative a...

Liliana OsorioLiliana Osorio / 20.07.17

How to Choose the Right Marketing Techniques for Your Brand

Staple marketing techniques such as advertising, PR, sponsorship and promotion continue to thrive, but digital has changed the way in which these disciplines work. Today, brands can market in real-...

Liliana OsorioLiliana Osorio / 05.07.17

Three Simple Ways to Shift Brand Perceptions

Brands often elicit an immediate reaction from consumers. They might make us feel warm and valued thanks to the excellent customer experience we had with them. Or we might perceive them as low qual...

Liliana OsorioLiliana Osorio / 07.06.17