Nick WoodNick Wood

How Brilliant Noise Uses Audience Profiling to Drive Better Planning

"We use a wide variety of tools, but GlobalWebIndex is absolutely the cornerstone" Nick Siantonas, Head of Data & Insight, Brilliant Noise Brilliant Noise is a marketing and communica...

Nick WoodNick Wood / 04.07.17

How GroupM Uses Custom Data to Drive More Targeted Campaigns

"Whenever we need digital data, GWI will automatically be our top choice." Choo Jiun Shyan, Senior Executive, Insights, GroupM Malaysia Going Far Beyond Traditional Marketing GroupM is ...

Nick WoodNick Wood / 15.06.17