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Marketing

How to Conduct a Market Survey that Works

Last year, Unilever brand, Knorr conducted a market survey among 12,000 millennials in 12 countries, discovering that 78% are more likely to be attracted to someone who enjoys the same flavors. Thi...

Nick WoodNick Wood / 19.10.17
Case Studies

How Zenith Drives Revenue with Global Insights

"GlobalWebIndex provides essential data that no one else can offer." Rikkert Van Loo, Brands & Insights Manager, Zenith Belgium Zenith is a global agency that blends data, technology ...

Nick WoodNick Wood / 14.09.17
Case Studies

How Brilliant Noise Uses Audience Profiling to Drive Better Planning

"We use a wide variety of tools, but GlobalWebIndex is absolutely the cornerstone" Nick Siantonas, Head of Data & Insight, Brilliant Noise Brilliant Noise is a marketing and communica...

Nick WoodNick Wood / 04.07.17
Case Studies

How GroupM Uses Custom Data to Drive More Targeted Campaigns

"Whenever we need digital data, GWI will automatically be our top choice." Choo Jiun Shyan, Senior Executive, Insights, GroupM Malaysia Going Far Beyond Traditional Marketing GroupM is ...

Nick WoodNick Wood / 15.06.17