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Olivia ValentineOlivia Valentine

1 in 4 Still Watching Television via a TV Set Only

Previously on Chart of the Day, we explored the most popular devices for watching various forms of TV. Today we break viewers into two types: those who only use a TV set to watch content, versus th...

Olivia ValentineOlivia Valentine / 19.09.17

4 in 10 Instagrammers are Nike-Buying Millennials

With a third of global internet users saying they have purchased a product from Nike in the last 1-2 years, the brand’s worldwide reach is the largest of all the sports brands tracked by GWI. And w...

Olivia ValentineOlivia Valentine / 15.09.17

2 in 3 Mercedes Owners Would Actively Advocate Their Brand

Today we focus on ten of the car brands that we track globally within the GWI survey, exploring which owners are most willing to actively advocate their chosen brand to others (defined here as a wi...

Olivia ValentineOlivia Valentine / 12.09.17

1 in 4 Cinemagoers Posting About Films Online

With half of internet users visiting the cinema at least once a month, the potential for marketers to reach digital consumers through pre-film ads or in-film product placement is clear. But what ab...

Olivia ValentineOlivia Valentine / 06.09.17

1 in 2 Samsung Owners Have Owned Their Mobile for Less Than a Year

Ahead of Samsung’s UNPACKED event this Wednesday, our first chart this week showcases our new mobile ownership data, with a specific focus on Samsung Owners. When we ask this group how long they...

Olivia ValentineOlivia Valentine / 21.08.17

Gen Z Now Spend Over 4 Hours Daily Online via Mobile

To begin a short series of charts this week comparing our youngest generations – Gen Z and Millennials – today’s Chart looks at how long these generations are spending online on their mobiles vs. P...

Olivia ValentineOlivia Valentine / 14.08.17

76% of Millennials Exercise At Least Once a Week

Today’s Chart of the Day offers a glimpse into how lifestyle behaviors vary between Millennials, Gen X and Baby Boomers – looking specifically at behaviors linked to health. It’s almost 4 in 5 M...

Olivia ValentineOlivia Valentine / 09.08.17

2 in 5 Fitness Fanatics Listening to Podcasts on Mobile

Following our Chart exploring how podcast engagement is now firmly a mobile-first activity, today we look at how the on-the-go advantages of mobile podcasts have made them such a hit among Fitness ...

Olivia ValentineOlivia Valentine / 07.08.17