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Chart of the day

Chart of the day

Smartphone Now Top Device for Gen X Internet Access

Following last week’s series on device importance, today’s Chart explores devices used to access the internet among Generation X (aged 35-53 in 2017). 86% of Gen X are now getting online via a s...

Chart of the day

2 in 3 Social Video Viewers Sharing Video Online

To conclude our series on those who are watching video on the major social networks, today’s Chart explores the video sharing behaviors of these digital consumers. Social Video Viewers are not a...

Chart of the day

Social Video Viewers on Social for 3hrs Daily

Continuing this week’s series on Social Video Viewers, today’s Chart looks at the average time they are devoting to social media and broadcast television. These internet users are spending almos...

Chart of the day

60% of Social Video Viewers aged 16-34

To mark the release of our latest Social Flagship Report (available here), this week’s series explores a relatively new audience - Social Video Viewers. Previously we looked at just how mainstre...

Chart of the day

Millennial Brand Recommendations: WOM vs. Social

Today’s chart examines how much recommendations from social media have come to challenge the traditional power of word-of-mouth among Millennials. Crucially, in MEA and LatAm recommendations on ...

Chart of the day

Eco-Consumers Want Transparency from Brands

Today’s Chart demonstrates how transparency can be key to attracting eco-conscious consumers. This group are notably ahead of the average for promoting brands because they feel they have insider kn...

Chart of the day

More Online Activities Performed on Mobiles than PCs

Concluding our series marking the release of our latest Device Flagship Report (get a free copy here), our Chart today quantifies exactly how many online activities are being carried out on PCs/lap...

Chart of the day

Smartphone Importance Highest Among 16-34s and in MEA

Yesterday we saw that smartphones continue to extend their lead for device importance. However, this figure is subject to some important variation, creating a need for dynamic (and for most regions...

Chart of the day

Smartphone Importance Continues to Increase

To begin a brief series marking the release of our latest Device Flagship Report (get a free copy here), today’s Chart explores device importance over time. When we ask digital consumers to sele...