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Chart of the day

Top 10 Mobile-First Online Activities

For this week’s final Chart we conclude our brief series on the importance of smartphones, exploring which online activities are now occurring primarily on mobile. Of the 34 online activities we...

16-24s Spend 50% of Online Time on Mobiles

It’s well known that a mobile-first strategy is needed to fully engage and reach digital consumers. Smartphone ownership is virtually universal and the average internet user is spending 3 hours a d...

27% of Gen Zers Use Mobile Voice Assistants

In another installment of this week’s smartphone Chart of the Day series, today we demonstrate the importance of voice tech in the smartphone market. With almost 1 in 4 internet users already us...

98% of Gen Z Own a Smartphone

As the first generation to come of age in the era of the smartphone, ownership of these devices is near ubiquitous among today’s youngest digital consumers. On an average day, they’ll spend over 4 ...

Smartphone Ownership Around the World

To kick off a series this week on the importance of the smartphone, our first chart takes a deep-dive into the device’s ownership rates across demographics and around the world. Digital consumer...

80% of Shazam Users Second-Screen Via Mobile

The interactive possibilities for Shazam have come a long way since its launch in 2002, when users dialed a number and discovered what song they were hearing through a text. In today’s chart, we ex...

1 in 4 Luxury Fashion Buyers Post Online About Fashion

With 41% of Luxury Fashion Buyers saying that consumer reviews are influential over their purchases, today’s chart takes a look at the factors most likely to drive advocacy among this audience. ...

Over Half of Millennial Wine Drinkers Follow Brands on Social

Around 3 in 10 Millennials report drinking wine on a monthly basis (a slightly smaller proportion than among Boomers, who score 37%). Traditional channels like search engines and advertising are...

Over 1 in 2 Now Watch Video on Social Each Month

Today’s Chart demonstrates just how mainstream viewing video on social platforms has become. According to our latest waves of data, 56% of internet users report watching videos on the four major...