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Chart of the day

UK Leads for Watching TV Catch-Up Services

Continuing our short series of charts on TV viewing habits around the world, today we focus in on the markets where catch-up TV services are most popular. With 6 in 10 watching a TV catch-up ser...

Almost 9 in 10 Internet Users Watch Live Broadcast TV

In a new addition to GWI’s Core research, we now ask respondents about their TV viewing habits (whether that’s in their home, office, while traveling or in any other location). Today, we kick off a...

The Demographics of Uber’s US Users

Uber has faced tough competition around the world from companies like Ola in India and Grab in South East Asia. And it hasn’t been smooth-sailing for Uber in its home country either, with the battl...

Cost of Medicine Trumps Recommendations for Hay Fever Sufferers

For those suffering with conditions like hay fever, there are now a whole host of different branded medicines to choose from. But what are the key purchase drivers that impact these consumers’ deci...

3 in 4 EMEA Starbucks Customers Use Instagram

Last week, Starbucks sent a prospective request to several agencies in the UK to handle creative duties across EMEA. So, today we put a spotlight on regular Starbucks customers to see how best to e...

How Celeb Endorsements Influence Young Consumers

In response to the rising number of celebrities and influencers being paid to promote various brands or products, last week Instagram announced that it was testing a way for influencers to identify...

1 in 3 Graduates Interested in Taking Post-Graduate Course

The multi-billion dollar post-graduate education industry is the topic for today’s Chart of the Day, and as is clear from our chart, the potential for growth here is significant. It’s one third ...

3 in 4 Online TV Subscribers also Paying for Cable/Satellite TV

Despite online TV rapidly growing in popularity, there’s no doubting the importance of the traditional TV set to the media consumption habits of internet users – even among those who are paying for...

1 in 3 Foodies Using Food/Restaurant Apps

The emergence of food/restaurant apps has helped some restaurant chains increase consumer engagement while also revolutionizing premium food delivery processes. And as today’s Chart of the Day show...