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Chart of the day

17% of Online TV Watchers Blocking Pre-Roll Ads

With Google looking to abolish 30-second unskippable pre-roll video ads next year, and Facebook vowing that this format has no place on its platform, pre-roll formats have come under the spotlight ...

Internet Ads More Effective for Younger Age Groups

As outlined in Mary Meeker’s 2017 Trends report, this year marks the first time that internet ad spend is expected to overtake its TV equivalent. In today’s Chart of the Day, we therefore examine h...

Millennials are More Ad-Susceptible than Gen Zers

Capping off our series this week comparing Millennials and Gen Zers, today’s Chart of the Day looks at ad-susceptibility among the two generations. It’s no secret that younger age groups are dri...

The Demographics of Uber’s US Users

Uber has faced tough competition around the world from companies like Ola in India and Grab in South East Asia. And it hasn’t been smooth-sailing in its home country either, with the battle between...

Millennials more Brand-Loyal and Brand-Conscious than Gen Z

Millennials represent a significant opportunity for marketers as they come to an age and level of income where long-term buying habits are established.  Continuing our series comparing two generati...

Gen Z Now Spend Over 4 Hours Daily Online via Mobile

To begin a short series of charts this week comparing our youngest generations – Gen Z and Millennials – today’s Chart looks at how long these generations are spending online on their mobiles vs. P...

The Mobile Tipping Point is Happening Among 16-24s

One of the most striking landmarks on the horizon in the digital landscape is the Mobile Tipping Point – the point in which internet users will spend longer on their mobile than all other devices c...

42% of internet users in APAC watch the EPL

Asia Pacific was a popular destination for EPL clubs to expand their marketing reach through pre-season tours this summer, with Arsenal taking on Chelsea in Beijing’s Bird’s Nest Stadium. With the ...

76% of Millennials Exercise At Least Once a Week

Today’s Chart of the Day offers a glimpse into how lifestyle behaviors vary between Millennials, Gen X and Baby Boomers – looking specifically at behaviors linked to health. It’s almost 4 in 5 M...