Follow

Chart of the day

Only 26% of Internet Users in Morocco own a PC/Laptop

Today we begin a short series of charts examining digital consumers within four countries that have been added to our Core research program – Ghana, Kenya, Morocco and Nigeria. We begin by delving ...

Three Quarters of Podcast Audience Listening on Mobile

In the content marketing boom, podcasts have become an important medium for brands wishing to reach listeners via in-show advertising, and some have even taken to producing their own shows. As our ...

1 in 5 Spotify Users Regularly Attend Live Music

Further to our previous chart looking at the music attitudes of Spotify users, today we explore how this group engages with live music and how this could present an opportunity for Spotify itself. ...

The Importance of Social in Reaching Family Vacationers

Throughout the vacation seasons, many travel brands are targeting those looking to secure a last minute deal. Family holidays are a huge segment in the travel business, so reaching those with young...

1 in 5 Vacationers Post Online About Travel

Consumer reviews have always been a crucial part of the purchase journey for booking each element of a vacation – whether it’s choosing an airline, hotel or package holiday provider. And with 44% o...

37% of Premier League Fans Watch Soccer Coverage Online

With speculation increasing that the Premier League will begin offering fans a direct service to live-stream EPL matches, our first Chart this week looks at the enthusiasm for online sports viewing...

Mobile Strengthens Lead as Top Second-Screen Device in Philippines

To finish our series previewing our new Market Reports, today’s chart looks at the rise of mobiles as a second-screen device in the Philippines. While laptops were once the most popular device f...

1 in 5 Internet Users in APAC Watching eSports

In another preview of our newly released Market and Region reports, today’s Chart explores the clear appetite for eSports among digital consumers in APAC. Online adults in APAC are 32% more like...

Mobiles Grabbing Almost 2 Hours Daily in the UK

Continuing our series of charts on our brand new Market Reports, today we focus in on the UK, taking a look at the increasingly important role mobiles have to play in online behaviors. In the UK...