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Chart of the day

1 in 3 Gen Z in North America Using Voice Command on Mobile

In recent weeks we’ve had Apple revealing details of its upcoming smart home speaker as well as reports that Amazon is set to extend its AI-powered device range to smart sunglasses. However, as tod...

Payers Stream Music for Half an Hour Longer

As streaming services like Spotify look to grow their user bases still further, today we look at how engagement levels differ between those who pay to access these services, and those who do not. ...

13% of Indian Internet Users Own a Xiaomi Mobile

With smartphone sales continuing to feel the squeeze at a global level, strong growth in India’s mobile market has made this country a priority for many of the major manufacturers. As today’s Ch...

1 in 4 Still Watching Television via a TV Set Only

Previously on Chart of the Day, we explored the most popular devices for watching various forms of TV. Today we break viewers into two types: those who only use a TV set to watch content, versus th...

1 in 3 Luxury Fashion Buyers Follow New Brands on Social Each Month

Social has long been a key channel for luxury brands to connect with their customers, both current and prospective. Our chart today confirms the need to emphasize these channels and the opportuniti...

4 in 10 Instagrammers are Nike-Buying Millennials

With a third of global internet users saying they have purchased a product from Nike in the last 1-2 years, the brand’s worldwide reach is the largest of all the sports brands tracked by GWI. And w...

1 in 3 US Walmart Shoppers Want Next-Day Delivery

Walmart’s recent US partnership with Google Home is a sign of things to come in the retail space, with brands hoping that voice assistants can bring about more seamless and convenient forms of shop...

Expectant Parents Most Likely to Discover Brands via TV Ads

For our midweek chart, we explore how brands can reach expectant parents – an audience who have a particularly heavy over-index for purchasing baby products as they prepare for their new arrival. ...

2 in 3 Mercedes Owners Would Actively Advocate Their Brand

Today we focus on ten of the car brands that we track globally within the GWI survey, exploring which owners are most willing to actively advocate their chosen brand to others (defined here as a wi...