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Marketing

Five Holiday Marketing Campaigns that Hit the Mark

Public holidays like Christmas, Black Friday and the first day of summer present some of the most lucrative opportunities for brands, but they can also be stressful times for consumers. Making assu...

Marketing

A Beginner’s Guide to Programmatic Advertising that Works

Spend on programmatic advertising has been predicted to increase by 128% in the UK alone between 2015 and 2019. Its rise is partly fuelled by the increasing availability of deep consumer data, givi...

Marketing

Campaign of the Month: ‘Let’s Be Real’ – Hinge

Hinge is the dating app that’s challenging how we see online dating. First launched in 2013 pitting itself against rivals like Tinder by only matching friends of friends to increase the likelih...

Marketing

How to Conduct a Market Survey that Works

Last year, Unilever brand, Knorr conducted a market survey among 12,000 millennials in 12 countries, discovering that 78% are more likely to be attracted to someone who enjoys the same flavors. Thi...

Marketing

What Every Marketer Should Know About Brand Discovery

Discovery is the first phase of the customer journey. It’s the moment consumers first come into contact with a new brand, its products and services. If they like what they see, they’ll explore ...

Marketing

Why Brands Need to Understand the Consumer Buying Process

“If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.” So said McKinsey & Co. in their 2009 report, The Consumer Decision Journey. The repo...

Marketing

5 Mental Health Campaigns that Made a Difference

Mental health is a global issue and brands are getting more creative about increasing awareness around this important area of healthcare. Much of this is down to intelligent use of data, enabling m...

Marketing

The Social Media Metrics You Should Measure & Why

As our latest social report shows, 94% of digital consumers aged 16-64 now have an account on at least one social platform, while 98% have visited/used one within the last month. As social media...

Marketing

We’re Partnering with Publicis Media for Global Planning and Activation 

Today, we announce our newly formed strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel. Bridging ...