Follow

Marketing

What Every Marketer Should Know About Customer Perceptions

No matter how great a brand believes itself to be, the real verdict lies in the hands of the public. Both consumer perception of a brand and self-concept - how customers perceive themselves in rela...

Why Traditional Media is King for Building Your Brand Following

The importance of digital media may be growing, but as yet, traditional broadcast television remains at the heart of digital consumers’ entertainment habits. As our latest research on digital vs. t...

8 Customer Touchpoints That Matter More Than You Think

There are countless ways a consumer comes into contact with a brand before, during and after making a purchase. These touchpoints - from shops and call centers to the trillions of digital touchpoin...

Three Simple Ways to Shift Brand Perceptions

Brands often elicit an immediate reaction from consumers. They might make us feel warm and valued thanks to the excellent customer experience we had with them. Or we might perceive them as low qual...

A Beginner’s Guide to Data-Driven Marketing in 2017

Data once had an ominous role in marketing, now it’s every marketer’s most valuable resource. Data-driven marketing ensures campaigns have impact, touching people in a way that has far greater re...

Campaign of the Month: This is Yoga – Lululemon

A self-described ‘yoga-inspired athletic apparel company’ - this is the Lululemon we’re familiar with; the retailer that leads the way when it comes to yoga wear. But for its first ever global ad ...

5 Simple Ways to Improve Your Audience Segmentation

Segmentation is an essential process to target consumers effectively. Why? Today’s consumers are actively engaged in a multitude of conversations - fragmented across time, location and an abund...

What is Audience Profiling and How Does it Work?

Audience profiling is essential to understand where to spend your time and money for the greatest return on investment. By knowing exactly who your audience is, you can define a target group to foc...

How Publishers Should Respond to Ad-Blocking in 2017

Half of online adults are now blocking ads on their mobiles or desktops – almost double the number reported at the beginning of 2015. AdBlock Plus is closing in on nearly a billion downloads and...