Follow

Marketing

How to Get the Most Out of Business to Business Marketing

Marketing isn’t about products, it's about the people who use them. Understanding these people, from the language they use to the interests and values they hold, will ensure your marketing has impa...

How to Take Social Media Monitoring to the Next Level

Every business needs to know why people are talking about their brand. Social media monitoring means using social platforms to listen to conversations about your brand, product, services, competito...

What is the Marketing Mix and How Can You Use It?

The marketing mix refers to the combination of factors used by brands to get the right response from the people they’re targeting. A number of principles surround the choice of marketing mix fo...

How to Conduct a Behavioral Analysis to Inform Your Campaigns

Behavioral analysis is the study of consumer learning and behavior. From understanding the customer journey to evaluating why consumers may or may not be buying your brand’s products or services, a...

Why Consumer Psychology Matters: The Marketing Tactics that Work

Products don’t build brands, consumers do. When it comes to branding, perception is everything - because what consumers think your brand to be, it is. This means understanding the ‘why’ behind th...

How to Identify a Target Group for Your Campaigns

Tailoring your marketing campaign to a target group may seem logical and relatively straight-forward, but in reality, it’s where most campaigns fail. A study carried out by Nielsen in 2016 foun...

Campaign of the Month: Wall of Honor – Red Wing Shoes

Founded in 1905, Red Wing Shoes has built its long-standing reputation as a leading supplier of durable, purpose-built footwear for hard-working Americans. With over 400 stores across the US, it’s ...

How Behavioral Analytics is Transforming the Marketing Game

Behavioral analytics is a science of learning. It looks at what consumers do online, how they act and react to content, brands and campaigns, and how they behave on different platforms and devices....

A Beginner’s Guide to Marketing Research: Where Do You Start?

Marketing research encompasses every aspect of obtaining data about product and consumer preferences. This includes market, product and consumer research, and should incorporate both quantitative a...