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5 Simple Ways to Improve Your Audience Segmentation

Segmentation is an essential process to target consumers effectively. Why? Today’s consumers are actively engaged in a multitude of conversations - fragmented across time, location and an abund...

What is Audience Profiling and How Does it Work?

Audience profiling is essential to understand where to spend your time and money for the greatest return on investment. By knowing exactly who your audience is, you can define a target group to foc...

How Publishers Should Respond to Ad-Blocking in 2017

Half of online adults are now blocking ads on their mobiles or desktops – almost double the number reported at the beginning of 2015. AdBlock Plus is closing in on nearly a billion downloads and...

A Buyer’s Guide to Consumer Data: What Every Decision-Maker Should Ask

Successfully targeting the right audience starts with how well you know them. Engaging this audience comes down to how well you understand them. 72% of marketers consider data analysis to be the m...

How to Turn Data into Insight in Five Simple Steps

Today’s marketers have access to an endless stream of data sources, but being data-rich doesn’t mean you know what works. The skill lies in turning this wealth of granular data into compelling con...

4 Essential Audience Segmentation Tips for Media Planners

Thanks to more sophisticated data, brands can now meet the growing consumer demand to be treated as individuals. At the heart of this lies audience segmentation - dividing your audience into meanin...

5 Brilliant Examples of Personalized Marketing and Why They Worked

Figures from Salesforce reveal that high performing businesses use data-targeting and segmentation 51% more than underperforming businesses. It stands to reason. Today’s consumers expect persona...

The New Consumer Journey: Why Social Media Matters

94% of online adults now have an account with at least one social media platform, while on a global scale, internet users engage with social for a daily average of over two hours. The influence ...

Campaign of the Month: United Against Dementia – Alzheimer’s Society

Dementia is set to become the UK’s biggest killer, with one person developing the disease every three minutes. As part of its bold rebranding effort, Alzheimer's Society decided to do something dif...