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Marketing

How to Use Target Market Segmentation to Your Advantage

Brand loyalty matters to today’s consumers, but many are still failing to tap into what drives this level of commitment. The answer lies in target market segmentation; dividing your audience into m...

How to Boost your Marketing Campaigns with Customer Insight

Uncovering a telling truth about your target customer can spawn a powerful marketing campaign that strikes a chord. It’s called customer insight - tapping into the raw emotions that drive people to...

What is Market Intelligence?

Market intelligence is the gathering of information surrounding a brand’s markets. This is collected and analyzed to drive better decision-making and to guide strategy around market opportunity, pe...

Campaign of the Month: Keep Going #LikeAGirl – Always

The award-winning #LikeAGirl campaign is a regular feature in our top examples of marketing that works. Originally launched in 2013, the video achieved more than 90m global views across 150+ countr...

5 Marketing Tactics that Work and How to Use Them

Tactics and strategy are often confused. Marketing tactics are the tools used by marketers to achieve their specific goals. In other words, a tactic is an action taken to execute your strategy. ...

How to Get the Most Out of Business to Business Marketing

Marketing isn’t about products, it's about the people who use them. Understanding these people, from the language they use to the interests and values they hold, will ensure your marketing has impa...

How to Take Social Media Monitoring to the Next Level

Every business needs to know why people are talking about their brand. Social media monitoring means using social platforms to listen to conversations about your brand, product, services, competito...

What is the Marketing Mix and How Can You Use It?

The marketing mix refers to the combination of factors used by brands to get the right response from the people they’re targeting. A number of principles surround the choice of marketing mix fo...

How to Conduct a Behavioral Analysis to Inform Your Campaigns

Behavioral analysis is the study of consumer learning and behavior. From understanding the customer journey to evaluating why consumers may or may not be buying your brand’s products or services, a...