Follow

Marketing

How Behavioral Analytics is Transforming the Marketing Game

Behavioral analytics is a science of learning. It looks at what consumers do online, how they act and react to content, brands and campaigns, and how they behave on different platforms and devices....

A Beginner’s Guide to Marketing Research: Where Do You Start?

Marketing research encompasses every aspect of obtaining data about product and consumer preferences. This includes market, product and consumer research, and should incorporate both quantitative a...

How to Use Qualitative and Quantitative Research to Your Advantage

Qualitative and quantitative are widely used research methods that act as powerful sources of insight for marketers. Generally speaking, qualitative research explores what people think, feel and do...

Five Examples of Brand Storytelling (with Data) that Hit the Mark

Brand storytelling is a powerful way to build lasting connections with your audience. Compelling stories engage consumers, elicit emotion and foster loyalty, forging a meaningful relationship that ...

Where Do the Best Marketing Ideas Come From?

"Everything begins with an idea." ~ Earl Nightengale Every great marketer needs great ideas. These ideas are where powerful campaigns begin and inspiring brands are born. And while finding inspira...

Marketing Analytics: How to Prove Your Marketing is Worth the Spend

“Measurement is what makes marketing a science rather than a superstition.” So says Jayson DeMers, Founder and CEO of AudienceBloom. It's no secret that proving marketing ROI is a top priority fo...

How to Choose the Right Marketing Techniques for Your Brand

Staple marketing techniques such as advertising, PR, sponsorship and promotion continue to thrive, but digital has changed the way in which these disciplines work. Today, brands can market in real-...

How to Master the Art of Social Media Marketing

Social media marketing is now a top priority for any brand looking to reap a greater return on investment. Our latest social media statistics show 94% of online adults have an account on at least...

Profiling for Success: Why Audience Profiling Matters for Customer Success

“Not everything that can be counted counts, and not everything that counts can be counted.” — Albert Einstein In the world of marketing, understanding your audience is key for maximizing effective...