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How Publishers Should Respond to Ad-Blocking in 2017

Half of online adults are now blocking ads on their mobiles or desktops – almost double the number reported at the beginning of 2015. AdBlock Plus is closing in on nearly a billion downloads and...

The New Consumer Journey: Why Social Media Matters

94% of online adults now have an account with at least one social media platform, while on a global scale, internet users engage with social for a daily average of over two hours. The influence ...

4 Things Every Marketer Should Know About Generation Z

Millennials make up the largest part of today’s workforce and are one of the most talked about generations in marketing. Consistently perplexing the industry, plenty of research has been conducted ...