Follow

Trends

Why Traditional Media is King for Building Your Brand Following

The importance of digital media may be growing, but as yet, traditional broadcast television remains at the heart of digital consumers’ entertainment habits. As our latest research on digital vs. t...

How Publishers Should Respond to Ad-Blocking in 2017

Half of online adults are now blocking ads on their mobiles or desktops – almost double the number reported at the beginning of 2015. AdBlock Plus is closing in on nearly a billion downloads and...

The New Consumer Journey: Why Social Media Matters

94% of online adults now have an account with at least one social media platform, while on a global scale, internet users engage with social for a daily average of over two hours. The influence ...