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The Smart Researcher’s Guide to Creating Consumer Insights

“Nothing is more terrible than activity without insight.” ~ Thomas Carlyle An insight is a real truth about a customer. This fundamental truth reveals something about consumer perceptions and beha...

4 Things Every Marketer Should Know About Generation Z

Millennials make up the largest part of today’s workforce and are one of the most talked about generations in marketing. Consistently perplexing the industry, plenty of research has been conducted ...

Why Authenticity Should Matter to Your Brand

“Everything and nothing has changed”, says Sue Unerman, Chief Transformation Officer at MediaCom UK. “That’s the interesting thing for media agencies today. We still do exactly the same job, but th...

5 Ad Campaigns Inspired By Powerful Consumer Insights

A successful marketing campaign moves and inspires, resonating deeply with a brand’s target audience. But having the power to reach out and touch consumers in this way relies on inspiring consumer ...

5 Ways to Boost Campaign Success With Data-Driven Personas

Audience personas have long played a key role in marketing that works, but ready access to rich data is transforming how it’s done. No longer reliant on basic demographics, marketers can now gather...

How to Write a Creative Brief that Drives Brilliant Marketing

A killer creative brief hinges on solid, accurate research. It means talking to customers and consumer-facing staff and matching these insights with those you get from in-depth data to find out exa...

Why We Don’t Use Device Meters

When the internet first arrived, meters - small bits of software installed on a user's machine - were conceived as a way in which to track the entirety of an individual's online behaviors. In those...

5 Questions to Consider Before Creating Your Marketing Strategy

What does it take to carve out a great marketing strategy? This is a question that begins with careful planning, along with some simple truths around your objectives and the ideas driving your mess...

The Social Media Playbook for Agency Planners

Social media has transformed the way consumers interact with brands. No longer a one-way relationship, people now expect a dialogue. Social media is where this conversation is often initiated, deve...