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Trends

4 Things Every Marketer Should Know About Generation Z

Millennials make up the largest part of today’s workforce and are one of the most talked about generations in marketing. Consistently perplexing the industry, plenty of research has been conducted ...

6 Global Trends Driving Audience-Centric Marketing in 2017

Today we live in what I call the ‘audience era’ – an age where everyone and everything has an audience. The origins of this are not news for anyone in marketing. Mass-market social media combined ...