20% watching TV on-demand via mobile
Overall, just over half of the global online population are now watching TV on-demand through the internet each month – a figure which translates to nearly 800 million people.
Currently, PCs remain the favorite device for this activity – used by 39% of the online audience. But while mobiles and tablets post lower figures – of 20% and 11% respectively – they have the fastest growing audience sizes. As elsewhere, then, it’s clear that mobiles and tablets are increasing in importance as content devices.