24% of teens investigating products via mobile apps and services

Chart of the day
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Jason Mander / April 25, 2014

This week’s final post concludes our preview of the brand new GWI Teens report (download a free summary here) by focusing on the sources that 16-19 year olds use to investigate products and brands.

Across most of the top 10 channels, teens are typically a little less engaged than the wider internet population – a result of this audience being slightly less inclined than other groups to buy products online.

Significantly, though, teens have a small lead for micro-blogs, Q&A sites and mobile apps; this indicates the relative importance of these platforms for younger internet users as well as reflecting their general enthusiasm for newer online channels/services.