27% have talked about mobiles online

Chart of the day
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Jason Mander / March 28, 2014

What subjects are internet users most likely to talk about online?

According to data from our upcoming GWI Brand report, technology is one of the most popular topics: over a quarter have talked about mobiles and over a fifth claim to have discussed computers. Clearly, then, the desire to be seen as a tech-influencer is strong – especially in countries like China, India and Vietnam where the numbers who have discussed mobiles hit the 40% mark.

Across all ten of the most talked about subjects, 16-34s have a significant lead over the other age groups. Tech is especially important for the youngest internet users, while travel and cars are particular favorites of 25-34s.