3 in 10 “like” brands each month

Chart of the day
1 min. read

Felim McGrath / December 11, 2014

The chart below continues our look at the topics covered in the new GWI Brand report (you can download a free summary here).

Perhaps the most significant trend is that a mighty 4 in 5 internet users aged 16-64 say they have interacted with a brand in at least one of the 20 different ways we monitor in the GWI survey. And this rises still higher among certain groups – hitting 85% for 16-24s and peaking at an impressive 95% in fast-growth markets such as Indonesia and Vietnam.

Brand websites remain crucial within this process; almost half of internet users say they have visited one in the last month. Somewhat fewer have “liked” a brand (28%) or visited a brand’s social network group/page (22%), but there’s a notable over-index for these behaviors among 25-34s – a group which remains particularly wedded to social media.

Branded videos are a major touchpoint too: 1 in 5 have watched one within the last month and – globally – more people are now visiting YouTube than Facebook each month.

For more insights from our new GWI Brand report, visit our Insight Store here.