4 in 10 U.S. YouTubers Are Streaming Live TV
Speculation that YouTube would be entering the live TV streaming market was confirmed last week with the announcement of YouTube TV. Today’s chart demonstrates the cross-device appeal of live streaming TV among U.S. YouTubers.
More than 4 in 10 U.S. YouTubers are doing this each month, and that just 3-points separate PCs/laptops (28%) and mobiles (25%) on this metric is significant, with mobile viewing climbing to almost 40% among 25-34s.
Our data also shows that YouTubers display an even preference between streaming and on-demand TV consumption. As a result, the ability to both live stream and access shows anytime via the service’s innovative unlimited cloud DVR offering is likely to appeal to a variety of needs.