57% of internet users are watching films online

Chart of the day
1 min. read

Jason Mander / April 15, 2014

Continuing our look at online content consumption, today’s post focuses on the numbers who are watching films online.

Over the last year, the overall figure grew to 57%, making films the most popular type of long-form content. Watching TV on-demand is rising too, passing the 50% mark for the first time during 2013.

But it’s live streaming of TV shows which has seen the biggest year-on-year increase of all. Globally, more than 175 million extra people started doing this during the last twelve months, a reflection of just how important this behavior has become.