66% of Australian internet users are second-screening
To mark the launch of our latest market reports on Australia, Canada, Indonesia and Mexico – now available to download through the GWI Insight Store – here we take a look at the second-screening trend among Australian internet users.
Overall, a sizable two thirds say that they have used an additional device while watching television – not as high as in some other countries, but still showing just how mainstream this behavior has become.
In terms of devices, laptops are still the favorite multi-screening tool. However, mobiles and tablets are enjoying rapid rises, now being used by around a third and a fifth respectively. And this is very much in line with the global second-screening trend: from market to market, mobiles and tablets are rising.