66% of internet users are buying products online
To mark the release of our new GWI Commerce report tomorrow, our first post this week looks at the numbers who are buying products online.
At a global level, exactly two thirds of internet users report having done this within the last month – illustrating the truly worldwide reach that the activity now has.
This figure is subject to regional variation, however. Online commerce remains most developed in APAC (70%) but is still somewhat less common in the Middle East & Africa (46%).
Nationally, China remains the e-commerce powerhouse; an impressive 82% of online Chinese adults aged 16-64 bought a product last month – putting it 10% ahead of Germany and the UK in second and third place respectively.