66% of internet users are buying products online

Chart of the day
1 min. read

Jason Mander / June 30, 2014

To mark the release of our new GWI Commerce report tomorrow, our first post this week looks at the numbers who are buying products online.

At a global level, exactly two thirds of internet users report having done this within the last month – illustrating the truly worldwide reach that the activity now has.

This figure is subject to regional variation, however. Online commerce remains most developed in APAC (70%) but is still somewhat less common in the Middle East & Africa (46%).

Nationally, China remains the e-commerce powerhouse; an impressive 82% of online Chinese adults aged 16-64 bought a product last month – putting it 10% ahead of Germany and the UK in second and third place respectively.