88% of Euros viewers are second-screeners
With the Euros 2016 now in full swing, this week’s first Chart of the Day takes a look at a major route via which brands and advertisers can reach football fans – second-screening.
The vast majority of Euros viewers say that they use additional devices to get online while they are watching TV. Mobiles are particularly key within this, being used by over 60%.
Although relatively few Euros viewers are engaging with official apps linked to the television programs/stations as they second-screen, it’s clearly significant that the most popular activities comprise social networking and chatting to friends – giving a flavor of just how vocal people are likely to become as they watch the Euros unfold.
To get more insights about the demographics, attitudes and digital behaviors of Euros viewers, clients can download our Euros infographic here.