New GlobalWebIndex Infographic
We are proud to introduce our new GlobalWebIndex Infographic that visualises the global state of social networking in 2011.
Designed by Rikard Andresen
The Infographic shows the universe size of active social networkers for each market and then segments users into three behaviour types: Messagers, Groupers and Content Sharers. This behavioural data is based on a number of the variables we have available to discern how consumers are currently using social networks. Because social networking is now so big and touches every aspect of our internet experience, this detail is essential for the effective planning and implementation of marketing activity across social networks. This data reveals that users across the world are very different in how they utilise their network, with more focus on messaging and less on content sharing in established markets like the US and UK but more focus on content and groups in fast growing markets like Indonesia and China.