Online Press Grabs 50 Minutes a Day
Although stories about the “death of print” are sometimes prone to over-exaggeration, our data makes it clear that internet users are spending longer each day on digital rather than traditional print press.
On average, online adults are now spending 50 minutes a day reading online press – over 10 minutes longer than they spend reading print versions. The rise of mobiles is having a clear impact here, allowing users to keep up with the news on-the-go throughout the day. It’s certainly telling that 6 in 10 are now visiting news websites on their mobiles each month, with 41% using a dedicated news app.
However, with the likes of Twitter and Facebook increasingly positioning themselves as the ‘go-to’ for news updates, and with 4 in 10 saying they use social networks to keep up with news, press sites will have to work harder to convince consumers to visit them rather than just head to social networks.