Pinterest Users 30% More Likely to Research Products on Social
Pinterest’s recent acquisition of crowd-sourced search engine Jelly marks a further expansion of its interactive search functions, such as Pinterest’s Lens which allows users to image-search for products.
Today’s chart highlights the important role that social plays in the product research phase of Pinterest users’ purchase journey. Notably, this audience is 30% more likely than average to be researching products on social media (almost half say they do, while they also over-index considerably for using vlogs and mobile apps to find out more about products).
The willingness of Pinterest users to integrate social media into their online purchasing habits suggests that Pinterest’s investments into image-searching and its commitment to becoming a community-based search channel is a positive move for the network.
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