Social Media Captures Over 30% of Online Time
As the latest Social Media Week kicks off in London, our first chart this week looks at average daily time spent by digital consumers across social networks and messaging services.
Currently, one of the most common and cross-demographic reasons for using social networks is to “fill up spare time”. That gives some context for the rising figures we see here; globally, digital consumers say they are now spending an average of 2 hours and 15 minutes per day on social networks and messaging, up 45 minutes from 2012.
By demographics, it’s women and younger age groups who lead, but it’s patently clear that all groups of internet users are now devoting a substantial chunk of their daily media activities to networking/messaging. The migration of internet activities to mobile is undoubtedly having a major impact here, with many users dipping in and out of various services and apps throughout the day.
For more social media insights, keep a look out for our brand new GWI Social report, coming soon.