The Importance of Pre-Roll Ads to Twitter
Twitter’s latest push for users and revenue has seen it launch Twitter Moments as well as expand its Amplify Video program.
By allowing publishers to add pre-roll ads to their tweeted videos, Twitter will be hoping for an increase in engagement from brands (and a resulting rise in revenue derived from the ads).
Looking at behaviors among the Twitter user base, it’s not hard to see why the prospects look strong for this new feature. Close to half of the micro-blog’s active users say they tend to buy brands they see advertised and online ads are one of the most effective brand discovery routes among this audience. Indeed, some 53% of Twitter users say they find new brands from online ads, making them just as impactful as TV/radio advertisements.