The Rise of News Apps
For some time now, our data has made it clear that digital consumers are spending more time each day reading online rather than print forms of press.
In fact, our latest wave of research shows that the typical internet user is now devoting over 50 minutes daily to online news and content – 12 minutes longer than the corresponding figure for print forms.
Take a look at engagement with news apps and this is a transition that looks set to continue: almost 4 in 10 are now using news apps on their mobile or tablet – twice as many as who were doing so back in 2012.
Undoubtedly, the rise of mobiles is having a clear impact here. With ownership virtually universal, internet users are increasingly choosing to keep up with the news on-the-go throughout the day.