Towards the Global Standard

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Marcello Mari / December 19, 2012

2012 celebrates the third year of delivering the world’s largest and only globally syndicated dataset linking the online consumer’s attitudes, motivations and behaviours across all connected devices.

Since the launch in July 2009 the GlobalWebIndex has quickly established itself as a unique source for delivering never before seen insight and strategy relating to Social Media and Cross-Device usage and with it attracted key client names such as MS Advertising, Yahoo!, Dell, Ogilvy One & GroupM.

Our client base has since continued to grow in line with a maturing marketplace and with 90%+ yoy retain rate and 240% growth in turnover and we are today the standard for global syndicated research reflected in the adoption by 6 of Top 10 Media Buying Agencies, 4 of Top 5 Digital Agencies & 4 of Top 10 Global Brands.

2012 saw a number of new and previous clients endorsing GlobalWebIndex including; Google, MS Advertising, Yahoo!, PepsiCo, Ogilvy & Mather, Social@Ogilvy, JPMH & Nestle.

Democratising Research

With the requirement for adopting digital consumer research to win and deliver relevant, unique and optimised campaigns across all digital agency disciplines and brand clients we’re continuing to evolve the research, products and services provided to enable everyone from SME’s to Fortune 500’s to deliver relevant insight and strategy.

To find out about the recent and new platform and research developments read the following blog posts about Q4 Data and Product Evolution by Tom Smith, Founder & CEO.

On behalf of the GlobalWebIndex Team we’re wishing you Happy Holidays, Merry Christmas & a Happy New Year!