Why Twitter is Introducing Dedicated Pages

Chart of the day
2 min. read

Jason Mander / June 23, 2015

Recently, Twitter announced that it was developing “Dedicated Pages” in order to enhance its e-commerce credentials.

Designed to make it easier for users to look at items they are interested in buying, the pages will feature product-relevant images, videos and information, as well as details of how to make a purchase.

Today’s chart makes it clear why this is likely to resonate strongly among its user base. Overall, over 70% of active users on Twitter are purchasing items online each month. Still more are using the web to look for products. In both cases, that puts them notably ahead of the average.

Also significant is that a third of Twitter’s users say the availability of social commerce makes them more likely to complete on online purchase – with this option outscoring other measures such as loyalty points or personalized recommendations.