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Social media captures 30% of online time

As Social Media Week continues, our midweek chart draws on more data from our new GWI Social report (download a free summary here), to look at average daily time spent networking and messaging. Currently, one of the most common and cross-demographic reasons for using social networks is to “fill u...

Digital consumers own 3.64 connected devices

Here at GWI, we track ownership of ten different connected devices – from smartphones, laptops and tablets to streaming sticks, wearables and consoles. On average, the typical digital consumer now owns 3.64 of them.As you might expect, this is subject to variation across the demographic splits. B...

Internet users have average of 5.54 social media accounts

For our final post this week, we highlight more data from our brand new GWI Social report (download a free summary) to look at account membership and active usage behaviors.GWI’s survey monitors engagement with close to 50 named social platforms – some with truly global footprints, others which a...

Why WhatsApp is Launching Peer-to-Peer Payments in India

Recent reports claim that WhatsApp is looking to introduce peer-to-peer payments in India – a move that makes complete sense for the Facebook-owned company. First, there’s the fact that India is one of WhatsApp’s best performing markets. Each month, it is being used by a considerable 80% of In...

Pinterest and Tumblr are the fastest growing social networks

As we explore in our new GWI Social report (download a free summary here), there are some pretty clear patterns in evidence when it comes to growth in active users during the last year. Of the biggest social platforms globally, Facebook is the only one to have seen a decline in the numbers who t...

7 in 10 Twitter Users on Social While Watching TV

To celebrate the anniversary of Twitter's first Tweet, our Tuesday Chart of the Day takes a look at the importance of social in the second-screening space. Twitter users are keen second-screeners - being 33% more likely than the average internet user to be on another device while watching ...

1 in 3 Console Owners Watch TV Shows/Films on Console

For our final Chart of the Day this week, we take a look at how many console owners are using their devices to watch TV shows or films. While last-gen consoles have offered users the chance to engage with this content for some time, fierce competition in the industry has shifted the role of co...

Audi Top Brand for Quality Among Car Owners

Among the 20+ automotive brands tracked within the GWI survey, it’s Audi that car owners are most likely to describe as high quality, with BMW and Mercedes-Benz also scoring highly on this metric. Yet while German automotive brands dominate the top 5 when it comes to being associated with qual...