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Social Media Captures Over 30% of Online Time

As the latest Social Media Week kicks off in London, our first chart this week looks at average daily time spent by digital consumers across social networks and messaging services. Currently, one of the most common and cross-demographic reasons for using social networks is to “fill up spare ti...

Top 10 Reasons for Using Social Media

As our latest social report shows, 40% of internet users are most likely to use social networks to keep in touch with what their friends are doing, making this the top reason for social media use on a global scale. Beyond this, internet users are mostly using social media to fill up spare time ...

Digital consumers own 3.64 connected devices

Here at GWI, we track ownership of ten different connected devices – from smartphones, laptops and tablets to streaming sticks, wearables and consoles. On average, the typical digital consumer now owns 3.64 of them.As you might expect, this is subject to variation across the demographic splits. B...

Internet users have average of 5.54 social media accounts

For our final post this week, we highlight more data from our brand new GWI Social report (download a free summary) to look at account membership and active usage behaviors.GWI’s survey monitors engagement with close to 50 named social platforms – some with truly global footprints, others which a...

Daily time spent on social networks rises to over 2 hours

As our latest social media statistics outline, we have been tracking the daily time spent on various forms of media since 2012. The average internet user is now on social media and messaging services for over 2 hours per day. This shows the central role that social is playing in the daily liv...

The Rise of Live Streaming

It wasn’t too long ago that Meerkat was the big name in live streaming and the major networks were wondering whether this trend would be here to stay. But fast forward a few years and, as our final COTD this week shows, engagement with live streaming on the major networks is rapidly heading towar...

Half of Instagrammers follow brands

With Instagram claiming to have passed the 400m user mark, our midweek Chart of the Day examines why its audience is so attractive to brands.With about 70% of Instagrammers being under 35, the photo-sharing site has a younger audience than any of the other major networks. What’s more, over 6...

7 in 10 Twitter Users on Social While Watching TV

To celebrate the anniversary of Twitter's first Tweet, our Tuesday Chart of the Day takes a look at the importance of social in the second-screening space. Twitter users are keen second-screeners - being 33% more likely than the average internet user to be on another device while watching ...

Pinterest and Tumblr are the fastest growing social networks

As we explore in our new GWI Social report (download a free summary here), there are some pretty clear patterns in evidence when it comes to growth in active users during the last year. Of the biggest social platforms globally, Facebook is the only one to have seen a decline in the numbers who t...