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Why WhatsApp is Launching Peer-to-Peer Payments in India

Recent reports claim that WhatsApp is looking to introduce peer-to-peer payments in India – a move that makes complete sense for the Facebook-owned company. First, there’s the fact that India is one of WhatsApp’s best performing markets. Each month, it is being used by a considerable 80% of In...

Audi Top Brand for Quality Among Car Owners

Among the 20+ automotive brands tracked within the GWI survey, it’s Audi that car owners are most likely to describe as high quality, with BMW and Mercedes-Benz also scoring highly on this metric. Yet while German automotive brands dominate the top 5 when it comes to being associated with qual...

7 in 10 Twitter Users on Social While Watching TV

To celebrate the anniversary of Twitter's first Tweet, our Tuesday Chart of the Day takes a look at the importance of social in the second-screening space. Twitter users are keen second-screeners - being 33% more likely than the average internet user to be on another device while watching ...

The Smartphone’s Rise as an Online Purchasing Device

With each year that passes, we see mobiles close in on PCs/laptops as the top commerce device. Mobiles are now in prime position when it comes to the research and advocacy phase, and the same could soon be true for the transaction phase of the purchase journey. While PCs and laptops were the c...

Pinterest and Tumblr are the fastest growing social networks

As we explore in our new GWI Social report (download a free summary here), there are some pretty clear patterns in evidence when it comes to growth in active users during the last year. Of the biggest social platforms globally, Facebook is the only one to have seen a decline in the numbers who t...

Digital consumers own 3.64 connected devices

Here at GWI, we track ownership of ten different connected devices – from smartphones, laptops and tablets to streaming sticks, wearables and consoles. On average, the typical digital consumer now owns 3.64 of them.As you might expect, this is subject to variation across the demographic splits. B...

High-Quality Products Key to Gaining Online Reviews

Our last Chart of the Day for this week examines just why digital consumers who post online reviews would promote a brand, and it’s clear that high-quality products are a key factor here. Over half of this audience of Online Reviewers state that high-quality products have a decisive impact on ...

Why Consumer Journey Mapping Matters More Than Ever

The path to purchase may still revolve around some key stages, but the journey itself has changed dramatically. Consumers today are using multiple devices to learn, compare, share, consume and make purchasing decisions. Increasingly, the journey spans a number of touchpoints, from websites to rev...

Internet users have average of 5.54 social media accounts

For our final post this week, we highlight more data from our brand new GWI Social report (download a free summary) to look at account membership and active usage behaviors.GWI’s survey monitors engagement with close to 50 named social platforms – some with truly global footprints, others which a...

Social media captures 30% of online time

As Social Media Week continues, our midweek chart draws on more data from our new GWI Social report (download a free summary here), to look at average daily time spent networking and messaging. Currently, one of the most common and cross-demographic reasons for using social networks is to “fill u...

5 Ad Campaigns Inspired By Powerful Consumer Insights

A successful marketing campaign moves and inspires, resonating deeply with a brand’s target audience. But having the power to reach out and touch consumers in this way relies on inspiring consumer insight, rooted in complex data. Giving marketers the tools to create the ideas that work, in-depth ...