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Smartphone Now Top Device for Gen X Internet Access

Following last week’s series on device importance, today’s Chart explores devices used to access the internet among Generation X (aged 35-53 in 2017). 86% of Gen X are now getting online via a smartphone – a figure up 23 percentage-points since 2013. Over this period, PCs/laptops have experien...

2 in 3 Social Video Viewers Sharing Video Online

To conclude our series on those who are watching video on the major social networks, today’s Chart explores the video sharing behaviors of these digital consumers. Social Video Viewers are not a passive audience. This group is in fact 26% more likely than average to have uploaded or shared a v...

Five Holiday Marketing Campaigns that Hit the Mark

Public holidays like Christmas, Black Friday and the first day of summer present some of the most lucrative opportunities for brands, but they can also be stressful times for consumers. Making assumptions about how your audiences feel and what they want or need can result in expensive and even da...

Social Video Viewers on Social for 3hrs Daily

Continuing this week’s series on Social Video Viewers, today’s Chart looks at the average time they are devoting to social media and broadcast television. These internet users are spending almost 3 hours daily on social networks and messaging services – around 30 minutes more than the average ...

60% of Social Video Viewers aged 16-34

To mark the release of our latest Social Flagship Report (available here), this week’s series explores a relatively new audience - Social Video Viewers. Previously we looked at just how mainstream viewing video on social has become; well over half of internet users are now doing this. Younger ...

Millennial Brand Recommendations: WOM vs. Social

Today’s chart examines how much recommendations from social media have come to challenge the traditional power of word-of-mouth among Millennials. Crucially, in MEA and LatAm recommendations on social are now as or more important than word-of-mouth. In Europe and North America, however, word-o...

Eco-Consumers Want Transparency from Brands

Today’s Chart demonstrates how transparency can be key to attracting eco-conscious consumers. This group are notably ahead of the average for promoting brands because they feel they have insider knowledge or a close relationship with a brand. Our research also shows that Eco-Consumers are very vo...

More Online Activities Performed on Mobiles than PCs

Concluding our series marking the release of our latest Device Flagship Report (get a free copy here), our Chart today quantifies exactly how many online activities are being carried out on PCs/laptops, mobiles and tablets. In the last quarter, internet users averaged 14 activities on their mo...

Smartphone Importance Highest Among 16-34s and in MEA

Yesterday we saw that smartphones continue to extend their lead for device importance. However, this figure is subject to some important variation, creating a need for dynamic (and for most regions, multi-device) strategies. 16-34s are by far the most enthusiastic about their smartphones, with...

Smartphone Importance Continues to Increase

To begin a brief series marking the release of our latest Device Flagship Report (get a free copy here), today’s Chart explores device importance over time. When we ask digital consumers to select their most important device for accessing the internet, over 60% are now selecting smartphone – a...