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How Behavioral Analytics is Transforming the Marketing Game

Behavioral analytics is a science of learning. It looks at what consumers do online, how they act and react to content, brands and campaigns, and how they behave on different platforms and devices. Leading marketers are using this data to inform everything they do - from brand strategy to mar...

Only 26% of Internet Users in Morocco own a PC/Laptop

Today we begin a short series of charts examining digital consumers within four countries that have been added to our Core research program – Ghana, Kenya, Morocco and Nigeria. We begin by delving into one of the most striking differences in device usage between these markets and the global pictu...

Three Quarters of Podcast Audience Listening on Mobile

In the content marketing boom, podcasts have become an important medium for brands wishing to reach listeners via in-show advertising, and some have even taken to producing their own shows. As our last chart this week shows, the last two years have seen an important shift in how podcast listeners...

1 in 5 Spotify Users Regularly Attend Live Music

Further to our previous chart looking at the music attitudes of Spotify users, today we explore how this group engages with live music and how this could present an opportunity for Spotify itself. Despite the relatively balanced pattern of responses, what our data shows is Spotify users are 77...

A Beginner’s Guide to Marketing Research: Where Do You Start?

Marketing research encompasses every aspect of obtaining data about product and consumer preferences. This includes market, product and consumer research, and should incorporate both quantitative and qualitative data. Smart brands rely on accurate, up-to-date marketing research analysis to gu...

The Importance of Social in Reaching Family Vacationers

Throughout the vacation seasons, many travel brands are targeting those looking to secure a last minute deal. Family holidays are a huge segment in the travel business, so reaching those with young children will be key for many in the industry – just as it has been for JetBlue with its 'Little Ti...

1 in 5 Vacationers Post Online About Travel

Consumer reviews have always been a crucial part of the purchase journey for booking each element of a vacation – whether it’s choosing an airline, hotel or package holiday provider. And with 44% of Vacation Buyers saying that consumer reviews affect their purchasing decisions, the importance of ...

37% of Premier League Fans Watch Soccer Coverage Online

With speculation increasing that the Premier League will begin offering fans a direct service to live-stream EPL matches, our first Chart this week looks at the enthusiasm for online sports viewing among the Premier League’s current viewers. It’s very clear that this audience is already comfor...

Mobile Strengthens Lead as Top Second-Screen Device in Philippines

To finish our series previewing our new Market Reports, today’s chart looks at the rise of mobiles as a second-screen device in the Philippines. While laptops were once the most popular device for digital consumers in the Philippines who are getting online while watching TV, it’s now mobiles t...

How to Use Qualitative and Quantitative Research to Your Advantage

Qualitative and quantitative are widely used research methods that act as powerful sources of insight for marketers. Generally speaking, qualitative research explores what people think, feel and do while quantitative gives a measure of how many people think, feel or behave in a certain way. One i...

1 in 5 Internet Users in APAC Watching eSports

In another preview of our newly released Market and Region reports, today’s Chart explores the clear appetite for eSports among digital consumers in APAC. Online adults in APAC are 32% more likely than the global average for watching eSports tournaments (21% did so last month). The pivotal rol...

Five Examples of Brand Storytelling (with Data) that Hit the Mark

Brand storytelling is a powerful way to build lasting connections with your audience. Compelling stories engage consumers, elicit emotion and foster loyalty, forging a meaningful relationship that goes far beyond product and service. Here we look at five brands who have excelled at storytelling t...