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Star Wars Fans 34% More Likely to be Console Gaming

With the Star Wars franchise having a presence in the gaming space for some time now, and a new Star Wars Battlefront 2 in the pipeline, today we take a look at the gaming behaviors of fans of the Star Wars movies. Currently, 1 in 4 of these Star Wars fans say they have played a Star Wars game...

How TMW Unlimited Puts Audience Profiling into Practice

"Its not a subscription that I have to fight for. It's easy to discover new insights and we have lots of examples where the data has added clear value." Esme Noble, Strategic Planner, TMW Unlimited The Need for an In-depth Audience Profiling Solution TMW is a customer engagement agency...

1 in 3 Online News Subscribers Blocking Desktop Ads

As publishers tackle the rising usage of ad-blockers, many have resorted to paywalls to counter sliding ad revenues. And as we discussed last week, a decent 1 in 8 are now willing to pay for ad-free news content. Focus on those who are paying for access to a news service each month and a fair ...

Almost Half of US Facebookers Watching Major League Baseball

Last week, Major League Baseball and Facebook became the latest sports league and social network to announce a live-streaming partnership. As our mid-week Chart shows, MLB is a widely popular league among US Facebookers but, as yet, very few are catching these games online. Half of US Facebook...

5 Simple Ways to Improve Your Audience Segmentation

Segmentation is an essential process to target consumers effectively. Why? Today’s consumers are actively engaged in a multitude of conversations - fragmented across time, location and an abundance of digital channels. With a clear understanding of your audience and how they spend their tim...

1 in 3 Console Gamers Watch Game Trailers on YouTube

With so many blockbuster gaming titles set for release by the end of the year, today’s Chart of the Day takes a look at how Console Gamers might be assessing which one to splash out on. For many, YouTube offers the perfect means of weighing up the look of a new game to see whether it meets the...

70% of Internet Users in APAC Use Android on Mobile

Google’s annual I/O developer conference saw the introduction of Android Go, a lightweight version of its operating system catering for low-end devices and limited data plans. Today, we outline why this move will ensure further growth for Android. That such a large selection of mobile brands r...

1 in 3 Console Owners Watch TV Shows/Films on Console

For our final Chart of the Day this week, we take a look at how many console owners are using their devices to watch TV shows or films. While last-gen consoles have offered users the chance to engage with this content for some time, fierce competition in the industry has shifted the role of co...

RayBan is the ‘Coolest’ Luxury Brand

At GlobalWebIndex we track a range of luxury brands, asking digital consumers which brands they are aware of, have bought recently and would recommend. And to quantify attitudes towards these brands even further, we completed a special study into consumers’ perceptions of luxury brands. Take a...

What is Audience Profiling and How Does it Work?

Audience profiling is essential to understand where to spend your time and money for the greatest return on investment. By knowing exactly who your audience is, you can define a target group to focus your activities on those most likely to complete the goals you want them to. “Customers buy for ...

60% of Tablet Users Sharing their Device

As we reported last week, tablet ownership rates are falling but as today’s Chart shows, those digital consumers who are using tablets are often sharing them with one or more people. In fact, it’s 60% of this group who share their tablet with at least one other person. And considering 4 in 10 ...