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Payers Stream Music for Half an Hour Longer

As streaming services like Spotify look to grow their user bases still further, today we look at how engagement levels differ between those who pay to access these services, and those who do not. Globally, Payers stream music for an average of half an hour longer each day. In our music attitud...

13% of Indian Internet Users Own a Xiaomi Mobile

With smartphone sales continuing to feel the squeeze at a global level, strong growth in India’s mobile market has made this country a priority for many of the major manufacturers. As today’s Chart shows, challenger brands like Xiaomi have been grabbing a higher share within this competitive m...

1 in 4 Still Watching Television via a TV Set Only

Previously on Chart of the Day, we explored the most popular devices for watching various forms of TV. Today we break viewers into two types: those who only use a TV set to watch content, versus those who only tune in via PCs, laptops, mobiles or tablets. It’s 1 in 4 internet users globally wh...

1 in 3 Luxury Fashion Buyers Follow New Brands on Social Each Month

Social has long been a key channel for luxury brands to connect with their customers, both current and prospective. Our chart today confirms the need to emphasize these channels and the opportunities that exist for consumer advocacy within this space. Although the continued importance of brand...

4 in 10 Instagrammers are Nike-Buying Millennials

With a third of global internet users saying they have purchased a product from Nike in the last 1-2 years, the brand’s worldwide reach is the largest of all the sports brands tracked by GWI. And with half of these Nike-buying internet users being Millennials, today’s Chart demonstrates how the c...

How Zenith Drives Revenue with Global Insights

"GlobalWebIndex provides essential data that no one else can offer." Rikkert Van Loo, Brands & Insights Manager, Zenith Belgium Zenith is a global agency that blends data, technology and specialists to scout out new opportunities, solve complex challenges and grow businesses. Labell...

1 in 3 US Walmart Shoppers Want Next-Day Delivery

Walmart’s recent US partnership with Google Home is a sign of things to come in the retail space, with brands hoping that voice assistants can bring about more seamless and convenient forms of shopping. For Walmart, however, one challenge will be to show how its Google Home link-up can compete...

Expectant Parents Most Likely to Discover Brands via TV Ads

For our midweek chart, we explore how brands can reach expectant parents – an audience who have a particularly heavy over-index for purchasing baby products as they prepare for their new arrival. Despite the range of digital channels available to marketers, the reach and power of traditional t...

2 in 3 Mercedes Owners Would Actively Advocate Their Brand

Today we focus on ten of the car brands that we track globally within the GWI survey, exploring which owners are most willing to actively advocate their chosen brand to others (defined here as a willingness to write positive reviews or actively recommend the brand to friends/family). Mercedes-...

Social Media Captures Over 30% of Online Time

As the latest Social Media Week kicks off in London, our first chart this week looks at average daily time spent by digital consumers across social networks and messaging services. Currently, one of the most common and cross-demographic reasons for using social networks is to “fill up spare ti...

How to Use Target Market Segmentation to Your Advantage

Brand loyalty matters to today’s consumers, but many are still failing to tap into what drives this level of commitment. The answer lies in target market segmentation; dividing your audience into meaningful groups based on their individual preferences. Armed with this information, brands can focu...