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35% of Google Chrome Users Blocking Ads on Desktop

Rumors emerged last week that Google could be planning to add default ad-blocker functionality to its mobile and desktop versions of Chrome – a move that could potentially halt the growth of third-party options and give Google more control over the definition of what is an ‘acceptable ad’. Glo...

The Smartphone’s Rise as an Online Purchasing Device

With each year that passes, we see mobiles close in on PCs/laptops as the top commerce device. Mobiles are now in prime position when it comes to the research and advocacy phase, and the same could soon be true for the transaction phase of the purchase journey. While PCs and laptops were the c...

The Smart Researcher’s Guide to Creating Consumer Insights

“Nothing is more terrible than activity without insight.” ~ Thomas Carlyle An insight is a real truth about a customer. This fundamental truth reveals something about consumer perceptions and behaviors, underpinning a successful marketing campaign; helping a brand to create the right message for...

37% of Cinema Goers Following Actors on Social

In our new Cinema Goers infographic, we explore the online behaviors of movie fans and how marketers can hope to reach this audience. One thing that stands out is the potential to reach Cinema Goers via actors’ public personas, especially given that this audience is 30% more likely to discover...

45% of Barclays Customers say Smartphone is their Most Important Device

Online banking's transition into a mobile-first activity marked an important milestone in the ascendency of smartphones. And as today's Chart of the Day shows, there's good reason for prominent Western bank brands to optimize their services for mobile. 45% of current Barclays customers say tha...

4 Things Every Marketer Should Know About Generation Z

Millennials make up the largest part of today’s workforce and are one of the most talked about generations in marketing. Consistently perplexing the industry, plenty of research has been conducted to help brands better understand and relate to this audience. But as this generation enters a new st...

7 in 10 WhatsAppers also Using Facebook Messenger

With Facebook’s annual F8 conference beginning, today we look at one of the company’s key strengths – the willingness of social media users to engage with the full range of complementary platforms that Facebook owns. To take a particular example, it’s now close to 70% of WhatsApp users who say...

Audi Top Brand for Quality Among Car Owners

Among the 20+ automotive brands tracked within the GWI survey, it’s Audi that car owners are most likely to describe as high quality, with BMW and Mercedes-Benz also scoring highly on this metric. Yet while German automotive brands dominate the top 5 when it comes to being associated with qual...

Why Authenticity Should Matter to Your Brand

“Everything and nothing has changed”, says Sue Unerman, Chief Transformation Officer at MediaCom UK. “That’s the interesting thing for media agencies today. We still do exactly the same job, but the way in which we do it has changed dramatically.” Despite the many challenges facing today’s mar...

62% Using Music-Streaming Services, but just 13% Paying

In a deal with Universal Music, Spotify has announced that new albums from certain artists on the record label will only be available to paying Spotify members for the first two weeks of their release. This change to its ad-supported tier will increase the gap between its free and paid-for ser...

Why WhatsApp is Launching Peer-to-Peer Payments in India

Recent reports claim that WhatsApp is looking to introduce peer-to-peer payments in India – a move that makes complete sense for the Facebook-owned company. First, there’s the fact that India is one of WhatsApp’s best performing markets. Each month, it is being used by a considerable 80% of In...