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Generational Device Preferences for Online Activities

The migration of online activities from PCs and laptops to mobiles is a much-discussed trend but GlobalWebIndex data offers quantifiable insight into how the importance of mobile in online activities varies greatly between generations. It’s becoming the norm that Millennials are almost comple...

Brand Consideration and Loyalty among Samsung Owners

As Samsung is set to launch its Galaxy S9 flagship at Mobile World Congress 2018 at the end of the month, today’s chart looks at future mobile brand consideration among Samsung Owners who agree that once they find a brand they like, they tend to stick to it. When asked which brand(s) would be ...

Why Personalization Matters: How to Prove You Know Your Audience

Marketing has long involved using data to get more targeted. But today, brands have access to detailed data that allows for a much more refined and tailored approach. Personalized marketing is rapidly becoming the gold standard, being used successfully by brands of all sizes, across sectors. ...