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Brand Consideration and Loyalty among Samsung Owners

As Samsung is set to launch its Galaxy S9 flagship at Mobile World Congress 2018 at the end of the month, today’s chart looks at future mobile brand consideration among Samsung Owners who agree that once they find a brand they like, they tend to stick to it. When asked which brand(s) would be ...

Why Personalization Matters: How to Prove You Know Your Audience

Marketing has long involved using data to get more targeted. But today, brands have access to detailed data that allows for a much more refined and tailored approach. Personalized marketing is rapidly becoming the gold standard, being used successfully by brands of all sizes, across sectors. ...

Targeting Baby Boomers on Social Media

For today's chart in our series on social engagement across the generations, we take a look at what Baby Boomers engage with on social media. TV may remain key to online Baby Boomers’ media engagement, but 93% of this group now use social media, and time spent on social averages just over an h...