Alastair LittleAlastair Little

Ali Little is Chief Operating Officer at GlobalWebIndex. Having spent several years working at media agencies OMD and UM, as well as client-side at Electronic Arts, he now dedicates his time to building robust data products and services that power marketing that works.


We’re Partnering with Publicis Media for Global Planning and Activation 

Today, we announce our newly formed strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel. Bridging ...

Alastair LittleAlastair Little / 28.09.17

Wider access to Audience Builder & New Search Results in PRO Platform™

Today we launched a couple of major changes in PRO Platform.   (more…)

Alastair LittleAlastair Little / 18.11.15
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GlobalWebIndex Data Packs: Custom Data and Graphs for Essential Insights

GlobalWebIndex’s PRO Platform and expansive collections of Reports power important business insights and decisions. But there is another powerful tool that GWI provides to help clients get the insi...

Alastair LittleAlastair Little / 09.04.15
Alastair LittleAlastair Little / 24.03.15
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GWI Infographic: Profiling Reddit’s Active Users

This week GWI released another 5 infographics on our Insight Store, profiling the demographics, attitudes and digital behaviors of the Reddit, CNN, Discovery, Huffington Post and Financial Times au...

Alastair LittleAlastair Little / 17.09.14
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Interactive Infographic: US Internet Behaviors

To mark the release of our most recent research data on the American digital consumer – collected via our expanded sample of 30,000 US internet users – we created an interactive infographic, explor...

Alastair LittleAlastair Little / 05.12.13
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Insight Store Launch & Webinar: Subscribe from $89 per month

Last week we rolled out our new and improved Insight Store™, featuring: (more…)

Alastair LittleAlastair Little / 04.11.13
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We need your vote! In exchange we’ll offer you the chance to hear from two of the most authoritative thought leaders in our industry: GlobalWebIndex CEO & Founder, Tom Smith, and Sandy Carter, ...

Alastair LittleAlastair Little / 02.09.13
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Crossing the Media Planning & Buying Divide

An unavoidable aspect of the media planning & buying process is the divide between communications strategy and paid media investment. (more…)

Alastair LittleAlastair Little / 01.07.13