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Elliot BrittonElliot Britton

Elliot Britton is Senior Manager, GWIQ Audience Analytics at GlobalWebIndex. Heading up the GWIQ team, he enjoys putting the science behind digital marketing, helping brands make audience-based decisions from end to end.

Marketing

Why Ad Testing Matters: The Science Behind Knowing What Works

The advertising landscape has evolved dramatically in response to rapidly-changing consumer trends. Most tellingly, the digital revolution continues to spiral. According to Salesforce, digital a...

Elliot BrittonElliot Britton / 08.01.18