Katie YoungKatie Young

Katie is a Senior Trends Analyst at GlobalWebIndex. Working as part of the Trends team, she produces GWI’s off-the shelf reports and infographics, as well as our Chart of the Day series. Katie writes on GWI’s blog about the latest digital trends and online consumer behaviors, with a particular interest in social media and marketing.

Chart of the day

How to Reach Vacation Buyers

With the new year upon us, travel brands will be looking to capitalize on the many consumers who are planning their vacations for the coming year. When it comes to the best places to target this...

Katie YoungKatie Young / 05.01.18
Chart of the day

The Potential for Social Commerce in Beauty

There are few industries that have as much potential to make social commerce work as beauty. The average Beauty Fan spends 2 hours and 46 minutes a day on social media and messaging services (ab...

Katie YoungKatie Young / 21.12.17
Chart of the day

High-Quality Products Key to Gaining Brand Advocates

With almost 4 in 10 digital consumers saying that customer reviews influence their online purchasing decisions, gaining positive advocates is an absolute must for brands. With the festive shopping ...

Katie YoungKatie Young / 12.12.17
Chart of the day

Female Instagrammers’ Top Beauty Brands

From L’Oréal employing micro-influencers for its ‘Beauty Squad’ to Glossier building its audience via user-generated content on Instagram, social has become an ideal avenue for beauty brands hoping...

Katie YoungKatie Young / 08.12.17
Chart of the day

Trends 18: Will the Influencer Bubble Burst?

As our Instagram feeds become clogged with a host of celebrities telling us to visit this hotel and try that beauty product, it’s clear that many marketers have been allured by influencer marketing...

Katie YoungKatie Young / 06.12.17
Chart of the day

Trends 18: The Advent of Social Music

With both Facebook and Snapchat investing in original TV content in 2017, the commitment of the social media giants to stake a claim to a portion of TV revenues is clear. There are indications, how...

Katie YoungKatie Young / 05.12.17
Chart of the day

Trends 18: Sports’ Online Revolution

As we explore in our new Trends 18 report (download a free copy here), it seems that sports are no longer immune to shifting viewing behaviors. ESPN, BT and Sky are all reporting some declines for ...

Katie YoungKatie Young / 29.11.17
Katie YoungKatie Young / 28.11.17
Katie YoungKatie Young / 14.11.17