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Chart of the day

Chart of the day

Brand Consideration and Loyalty among Samsung Owners

As Samsung is set to launch its Galaxy S9 flagship at Mobile World Congress 2018 at the end of the month, today’s chart looks at future mobile brand consideration among Samsung Owners who agree tha...

Chart of the day

Targeting Baby Boomers on Social Media

For today's chart in our series on social engagement across the generations, we take a look at what Baby Boomers engage with on social media. TV may remain key to online Baby Boomers’ media enga...

Chart of the day

APAC Millennials Lead for Sharing Branded Social Content

After yesterday’s focus on why Gen Z use social media, today we continue our series on generations to look at Millennials and their willingness to share branded content on social. Our chart high...

Chart of the day

Gen Z Prefer Fun Content Over Friends on Social

Today we begin a short series examining the social habits of different generations by looking at the role of social as a content consumption tool among Gen Z, and how this impacts their platform ch...

Chart of the day

Ad-Blocking Millennials Happy to Pay for Content

As we have seen throughout our chart series on ad-blocking this week, ad-blocker usage is primarily driven by frustration with mistargeted and excessive online ads. Although digital marketers ma...

Chart of the day

Ad-Blocking and Online News Readers

Continuing our series on ad-blocking, today we put a spotlight on an audience of online news readers, to assess the challenge to news publishers. The news industry’s dependence on advertising in...

Chart of the day

The Significance of Google Chrome’s Ad-Blocker

Our chart series this week explores ad-blocking as, after having worked closely with publishers for some time now, Google is set to release its ad-blocker on the Chrome web browser tomorrow. Th...

Chart of the day

The Spread of Mobile Ad-Blocking in Mature Markets

Today, this week's chart series continues by exploring mobile ad-blocking. With a range of ad-blocking tools now available across different OS and browsers, mobile ad-blockers have become a key ass...

Chart of the day

Frustration is the Driving Force Behind Ad-Blocking

Ahead of the launch of Google Chrome’s built-in ad-blocker, this week’s series of charts will focus on ad-blocking, beginning today by exploring the main motivations behind this behavior.  Priva...