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Chart of the day

Chart of the day

Role of Brand Advocacy in the Luxury Market

Image, exclusivity and personal experiences are key in recruiting advocates in the luxury market. When endorsing a brand, Luxury Brand Buyers are most ahead of the average for doing so when somethi...

Chart of the day

Why Esports is Anchored Online

As esports leagues continue to franchise and the teams become city-based, broadcast TV will have a bigger role to play in its distribution. But as our final chart in this week’s gaming series shows...

Chart of the day

The Reach of Esports Among 16-24 Males

Esports is often seen as a niche interest. But as our second installment in our series on gaming shows, from a market-by-market perspective, its success among males aged 16-24 proves just how far t...

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Segmenting Console Gamers

Beginning our short series on gaming this week, today we segment console gamers based on their engagement frequencies with their devices. With their high-end PS4 Pro and Xbox One X consoles on t...

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Why Six Nations Broadcasters Should Invest in Online Services

Ahead of the Six Nations Championship beginning this coming weekend, today we explore why it’s worth Six Nations broadcasters investing in streams of the matches and related content online. The ...

Chart of the day

Why Social Campaigns are Important for the Super Bowl

Alongside the game, the Super Bowl commercials have become a cultural phenomenon, allowing brands to create buzz and conversation around the world. TV is undoubtedly still one of the most efficient...

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Content is Key in the Millennial Purchase Journey

Following on from yesterday’s look at how Millennials engage with entertainment, today’s chart examines how entertainment influences their purchase journey. Overall, search engines and TV ads re...

Chart of the day

Mobile is Go-To Device for Millennial Entertainment

To mark the release of our new Millennials infographic, today’s chart explores the important position mobile has secured among this demographic, focusing specifically on the device’s role in entert...

Chart of the day

The Potential for Chatbots among L’Oréal Customers

From Estée Lauder’s ‘Foundation Finder’ bot to Sephora’s Reservation Assistant, beauty is one industry that is investing big in chatbot technology. Now that L’Oréal has begun rolling out beauty ser...