Follow

Chart of the day

Chart of the day

Why Social Campaigns are Important for the Super Bowl

Alongside the game, the Super Bowl commercials have become a cultural phenomenon, allowing brands to create buzz and conversation around the world. TV is undoubtedly still one of the most efficient...

Chart of the day

Content is Key in the Millennial Purchase Journey

Following on from yesterday’s look at how Millennials engage with entertainment, today’s chart examines how entertainment influences their purchase journey. Overall, search engines and TV ads re...

Chart of the day

Mobile is Go-To Device for Millennial Entertainment

To mark the release of our new Millennials infographic, today’s chart explores the important position mobile has secured among this demographic, focusing specifically on the device’s role in entert...

Chart of the day

The Potential for Chatbots among L’Oréal Customers

From Estée Lauder’s ‘Foundation Finder’ bot to Sephora’s Reservation Assistant, beauty is one industry that is investing big in chatbot technology. Now that L’Oréal has begun rolling out beauty ser...

Chart of the day

The Importance of TV Ads to U.S. Beer Drinkers

Almost half of U.S. internet users aged 21-64 drink beer on a monthly basis. Considering that almost 2 in 3 of these Beer Drinkers watch the NFL on their TV sets, we see the value in the much-covet...

Chart of the day

The Appeal of McDonald’s to Eco-Conscious Consumers

With McDonald’s having more than 36,000 restaurants globally in over 100 countries, today we explore how its ambition to create fully recyclable packaging by 2025 could help spread its global reach...

Chart of the day

The Importance of Mobile Commerce for Affluent Consumers

Capping off our series of insights on Affluent Consumers, today we delve into this audience’s online purchasing habits – in particular, the role of mobiles. More Affluent Consumers have purchase...

Chart of the day

Affluent Consumers’ Social Media Habits

Continuing our series of charts on Affluent Consumers, today we look at the potential of social media as a brand touchpoint. Social is pivotal to Affluent Consumers’ online lives. 99% are social...

Chart of the day

Affluent Consumers Are Highly Brand-Engaged

As the release of our upcoming Affluent Consumers audience report draws nearer, today we kick off a short series highlighting some of its key themes. We begin with the need for brands to build pers...