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Marketing

Why Personalization Matters: How to Prove You Know Your Audience

Marketing has long involved using data to get more targeted. But today, brands have access to detailed data that allows for a much more refined and tailored approach. Personalized marketing is r...

Marketing

4 Examples of CPG Marketing that Prove the Power of Insight

According to a recent study by Cadent Consulting Group, CPG marketers now spend more on digital than all other forms of traditional advertising combined. Despite this, only 60% of the surveyed reta...

Marketing

10 Brilliant Examples of Personalized Marketing and Why They Worked

Figures from Salesforce reveal high performing businesses use data-targeting and segmentation 51% more than underperforming businesses. It stands to reason. Today’s consumers expect personalizat...

Marketing

5 Things Every Brand Should Know about Millennials in 2018

Millennials are a hugely popular but notoriously generalized target audience. For years, marketers have struggled to accurately define this enormous group of consumers, instead relying on the stere...

Marketing

A Beginner’s Guide to Interest-Based Targeting

For many, interest-based targeting is limited to social media advertising, and Facebook in particular. But is there another way to think about how this method can be applied to your wider marke...

Marketing

Campaign of the Month: Ad Council – Seize the Awkward

Suicide is the third leading cause of death among young adults in the U.S., yet it’s a subject many brands shy away from. The Ad Council isn’t one of them. Their latest campaign aims to remove ...

Marketing

10 Ad Campaigns Inspired By Powerful Consumer Insights

A successful marketing campaign moves and inspires, resonating deeply with a brand’s target audience. But having the power to reach out and touch consumers in this way relies on inspiring consumer ...

Marketing

How to Optimize Your Channel Planning in Four Easy Steps

A seamless cross-channel experience is something today’s consumers increasingly expect, with 27% of online shoppers saying they want a brand to provide services and products that help to simplify d...

Marketing

Why Ad Testing Matters: The Science Behind Knowing What Works

The advertising landscape has evolved dramatically in response to rapidly-changing consumer trends. Most tellingly, the digital revolution continues to spiral. According to Salesforce, digital a...