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Marketing

Campaign of the Month: 2018 Goals – Spotify

Last year, Spotify launched its largest ever global campaign, based solely around its customer data. Creatively tapping into listener habits, the brand turned these insights into humorous, relevant...

Marketing

Year in Review: 4 Lessons on Brand Health from 2017

Tracking brand health is an integral part of business success. Loosely defined as ‘how effective your brand is in helping you achieve your aims’, even consistently successful brands need to ‘check ...

Marketing

The Power of Emotive Marketing in Seasonal Campaigns

Emotive marketing is never as apparent as during the holiday season, and for good reason. Studies show that consumers rely heavily on emotions when making brand choices. As Devra Pyrwes, U.S. m...

Marketing

4 Ways to Generate Brand Advocates

Thirty-three percent of internet users say they discover brands via word-of-mouth recommendations, and 24% via comments on social networks. In other words, a brand advocate strategy should be a ...

Marketing

Campaign of the Month: #OptOutside – REI

American outdoor retailer, REI, was founded by 23 mountain climbing friends in 1938. Now the largest consumer cooperative in the U.S., it’s a brand whose roots remain firmly planted in the outdoors...

Marketing

Programmatic Ad Buying: 5 Examples of Brands Getting it Right

Today’s consumers can fast-forward, block or avoid ads completely, making it harder for brands to reach their intended audiences. Our latest research shows it’s 36% who are now blocking ads each mo...

Marketing

Five Holiday Marketing Campaigns that Hit the Mark

Public holidays like Christmas, Black Friday and the first day of summer present some of the most lucrative opportunities for brands, but they can also be stressful times for consumers. Making assu...

Marketing

A Beginner’s Guide to Programmatic Advertising that Works

Spend on programmatic advertising has been predicted to increase by 128% in the UK alone between 2015 and 2019. Its rise is partly fuelled by the increasing availability of deep consumer data, givi...

Marketing

Campaign of the Month: ‘Let’s Be Real’ – Hinge

Hinge is the dating app that’s challenging how we see online dating. First launched in 2013 pitting itself against rivals like Tinder by only matching friends of friends to increase the likelih...