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Marketing

How to Conduct a Market Survey that Works

Last year, Unilever brand, Knorr conducted a market survey among 12,000 millennials in 12 countries, discovering that 78% are more likely to be attracted to someone who enjoys the same flavors. Thi...

Marketing

What Every Marketer Should Know About Brand Discovery

Discovery is the first phase of the customer journey. It’s the moment consumers first come into contact with a new brand, its products and services. If they like what they see, they’ll explore ...

Marketing

Why Brands Need to Understand the Consumer Buying Process

“If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.” So said McKinsey & Co. in their 2009 report, The Consumer Decision Journey. The repo...

Marketing

5 Mental Health Campaigns that Made a Difference

Mental health is a global issue and brands are getting more creative about increasing awareness around this important area of healthcare. Much of this is down to intelligent use of data, enabling m...

Marketing

The Social Media Metrics You Should Measure & Why

As our latest social report shows, 94% of digital consumers aged 16-64 now have an account on at least one social platform, while 98% have visited/used one within the last month. As social media...

Marketing

We’re Partnering with Publicis Media for Global Planning and Activation 

Today, we announce our newly formed strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel. Bridging ...

Marketing

Campaign of the Month: The Choices We Make – Nespresso

For the very first time, Nespresso is speaking out about its sustainability efforts on a global scale. Bringing forth the real-life stories of the farmers behind the coffee, the brand has chosen to...

Marketing

How to Use Target Market Segmentation to Your Advantage

Brand loyalty matters to today’s consumers, but many are still failing to tap into what drives this level of commitment. The answer lies in target market segmentation; dividing your audience into m...

Marketing

How to Boost your Marketing Campaigns with Customer Insight

Uncovering a telling truth about your target customer can spawn a powerful marketing campaign that strikes a chord. It’s called customer insight - tapping into the raw emotions that drive people to...