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Marketing

How to Use Qualitative and Quantitative Research to Your Advantage

Qualitative and quantitative are widely used research methods that act as powerful sources of insight for marketers. Generally speaking, qualitative research explores what people think, feel and do...

Marketing

Why Traditional Media is King for Building Your Brand Following

The importance of digital media may be growing, but as yet, traditional broadcast television remains at the heart of digital consumers’ entertainment habits. As our latest research on digital vs. t...

Marketing

How Publishers Should Respond to Ad-Blocking

Half of online adults are now blocking ads on their mobiles or desktops – almost double the number reported at the beginning of 2015. AdBlock Plus is closing in on nearly a billion downloads and...