73% of networkers posting comments about World Cup goals

What are World Cup viewers most likely to post about online? Well, data from our Real Time Panels in Brazil, the UK and the US – collected on day 1 of the tournament – shows that the final result is the biggest talking point of all. Nearly three quarters (74%) say this is one of the things they’ll discuss via social media.

But goals are huge conversation drivers too (73%), especially in Brazil (79%) – something which shows the premium attached to real-time reactions.

Elsewhere, it’s viewers in the UK who are most likely to take to social networks in order to critique refereeing decisions or to discuss the merits of a red or yellow card.