Eco-Consumers Want Transparency from Brands
Today’s Chart demonstrates how transparency can be key to attracting eco-conscious consumers. This group are notably ahead of the average for promoting brands because they feel they have insider knowledge or a close relationship with a brand. Our research also shows that Eco-Consumers are very vocal online: half are leaving online reviews each month, with 1 in 5 discussing environmental issues when posting online.
These insights are particularly important for fashion and personal care brands, given that Eco-Consumers are significantly more likely than the average to be purchasing products in these categories (something which holds true across both males and females in this audience).
For more insights on Eco-Consumers, download our free infographic here.