14% in North America Watch Subscription TV Services Via Mobile
Capping off our series this week exploring the device preferences of internet users across different TV behaviors, we close with a look at engagement with TV subscription services, such as Netflix.
As our chart demonstrates, North America and LatAm are the most enthusiastic watchers of subscription services by a considerable distance, a result of the former being the home market of services like Netflix and Hulu, and the latter being one of the initial growth areas outside of the US for Netflix.
But no less striking is the impressive 14% engaging via mobile in North America. Online adults in this region may hold strong attachments to traditional TV sets and PCs/laptops for other online activities, but the on-the-go advantages of mobile online TV is clearly having an impact.