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Social Media Captures Over 30% of Online Time

As the latest Social Media Week kicks off in London, our first chart this week looks at average daily time spent by digital consumers across social networks and messaging services. Currently, one of the most common and cross-demographic reasons for using social networks is to “fill up spare ti...

3 in 10 US Facebookers Research Products on Social Media

The launch of Facebook Marketplace in the US, UK, Australia and New Zealand last week marked another effort by the world’s biggest social network to expand social commerce into some of the biggest e-commerce markets. Today’s chart therefore focuses on US Facebookers to show why Marketplace could ...

Product Research on Social Media Rising

From the integration of chat bots into Facebook Messenger to the recent launch of Facebook Marketplace, social networks have been attempting to facilitate more and more commerce on their platforms.As Thursday’s chart demonstrates, it’s easy to see why so many are committed to making social commer...

36% of 16-24s use social media for product research

With Pinterest launching a new visual search button to help users find things they might want to buy, today we take a look at how the youngest internet users are researching brands and products online.Search engines remain the default go-to point when 16-24s are looking for more information about...

Top 10 Reasons for Using Social Media

Our 2017 social report showed 40% of internet users were most likely to use social networks to keep in touch with what their friends were doing, making this the top reason for social media use on a global scale. But according to our latest statistics, internet users are now almost as likely to...

Top 10 Reasons for Using Social Media among Facebookers

When asked about their main reasons for using social media, over 4 in 10 Facebookers list keeping up with their friends as one of their biggest motivations. It’s a number which remains pretty consistent across the age groups, which puts this motivation at the top of Wednesday’s Chart and which gi...

Digital consumers own 3.64 connected devices

Here at GWI, we track ownership of ten different connected devices – from smartphones, laptops and tablets to streaming sticks, wearables and consoles. On average, the typical digital consumer now owns 3.64 of them.As you might expect, this is subject to variation across the demographic splits. B...

Internet users have average of 5.54 social media accounts

For our final post this week, we highlight more data from our brand new GWI Social report (download a free summary) to look at account membership and active usage behaviors.GWI’s survey monitors engagement with close to 50 named social platforms – some with truly global footprints, others which a...

Daily time spent on social networks rises to over 2 hours

As our latest social media statistics outline, we have been tracking the daily time spent on various forms of media since 2012. The average internet user is now on social media and messaging services for over 2 hours per day. This shows the central role that social is playing in the daily liv...

10 Ad Campaigns Inspired By Powerful Consumer Insights

A successful marketing campaign moves and inspires, resonating deeply with a brand’s target audience. But having the power to reach out and touch consumers in this way relies on inspiring consumer insight, rooted in complex data. Giving marketers the tools to create ideas that stick, in-depth ...

Internet users have average of 7 social accounts

To mark the release of our new GWI Social report (download a free summary here), today we look at multi-networking behaviors across our 34 countries.GlobalWebIndex’s survey tracks membership of around 50 named social networks/platforms/apps, ranging from global names like Facebook, YouTube, Twitt...