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Gen Z Prefer Fun Content Over Friends on Social

Today we begin a short series examining the social habits of different generations by looking at the role of social as a content consumption tool among Gen Z, and how this impacts their platform choices. Above all, social media serves as a content consumption tool for this young generation. O...

Ad-Blocking Millennials Happy to Pay for Content

As we have seen throughout our chart series on ad-blocking this week, ad-blocker usage is primarily driven by frustration with mistargeted and excessive online ads. Although digital marketers may find it more difficult to engage ad-blocker users, today’s chart emphasizes that this is a valuabl...

4 Examples of CPG Marketing that Prove the Power of Insight

According to a recent study by Cadent Consulting Group, CPG marketers now spend more on digital than all other forms of traditional advertising combined. Despite this, only 60% of the surveyed retailers think digital advertising actually works for brands. But with the vast amount of reliable c...