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Gen Z Prefer Fun Content Over Friends on Social

Today we begin a short series examining the social habits of different generations by looking at the role of social as a content consumption tool among Gen Z, and how this impacts their platform choices. Above all, social media serves as a content consumption tool for this young generation. O...

Ad-Blocking Millennials Happy to Pay for Content

As we have seen throughout our chart series on ad-blocking this week, ad-blocker usage is primarily driven by frustration with mistargeted and excessive online ads. Although digital marketers may find it more difficult to engage ad-blocker users, today’s chart emphasizes that this is a valuabl...

4 Examples of CPG Marketing that Prove the Power of Insight

According to a recent study by Cadent Consulting Group, CPG marketers now spend more on digital than all other forms of traditional advertising combined. Despite this, only 60% of the surveyed retailers think digital advertising actually works for brands. But with the vast amount of reliable c...

Ad-Blocking and Online News Readers

Continuing our series on ad-blocking, today we put a spotlight on an audience of online news readers, to assess the challenge to news publishers. The news industry’s dependence on advertising income faces a strong test from ad-blocking tools. Millennial online news readers are most likely to u...

The Significance of Google Chrome’s Ad-Blocker

Our chart series this week explores ad-blocking as, after having worked closely with publishers for some time now, Google is set to release its ad-blocker on the Chrome web browser tomorrow. This could be an important industry step towards responsible and non-intrusive online advertising, esp...

10 Brilliant Examples of Personalized Marketing and Why They Worked

Figures from Salesforce reveal high performing businesses use data-targeting and segmentation 51% more than underperforming businesses. It stands to reason. Today’s consumers expect personalization, and brands who use data-driven marketing campaigns to deliver this are seeing the results. Acc...

The Spread of Mobile Ad-Blocking in Mature Markets

Today, this week's chart series continues by exploring mobile ad-blocking. With a range of ad-blocking tools now available across different OS and browsers, mobile ad-blockers have become a key asset for the ‘internet-savvy’. For the most part, however, while it has remained strong in APAC, m...

Frustration is the Driving Force Behind Ad-Blocking

Ahead of the launch of Google Chrome’s built-in ad-blocker, this week’s series of charts will focus on ad-blocking, beginning today by exploring the main motivations behind this behavior.  Privacy concerns are not the driving force behind the deployment of these tools, with only around 1 in 4 ...

The Winter Olympics and the Second Screen

With the opening ceremony of the Winter Olympics kicking off today, we look at the opportunities for sponsors on the second-screen. Over 90% of Winter Olympics Fans say they use another device while watching TV, showing that many will be diverting their attention during the Games. Social medi...

Potential for News Broadcasts on Smart Speakers

Completing this week’s series exploring how smart home products are performing among internet users in the U.S.A., today we focus specifically on voice-controlled assistants/speakers and their built-in ability to deliver news to consumers. It’s just over 4 in 10 Daily News Readers who say the...

5 Things Every Brand Should Know about Millennials in 2018

Millennials are a hugely popular but notoriously generalized target audience. For years, marketers have struggled to accurately define this enormous group of consumers, instead relying on the stereotypes that surround them. But with ages spanning from 21 to 34, millennials have an abundance of di...

How Income Impacts Interest in Smart Home Devices

Following on from yesterday’s chart looking at smart home products in the U.S.A., today we put a spotlight on how levels of income influence interest in this new technology. Across all smart home devices, consumer appetite is much more pronounced in the top 25% for income. Amazon and Google ha...